Ian Hewetson

ex-VP @ Loblaw Media, Torstar, Adtech veteran.

[Ian Hewetson @ianhew]

Great analysis. Another win for Publicis is that (I would think) no other holdco will use LR going fwd giving Publicis a serious competitive advantage. Size of the LR network with all those existing enterprise connections & deals very hard if not impossible to build from scratch

[Tim Norris-Wiles @theholyhost]

From the blog - my thoughts on the announced acquisition of LiveRamp by Publicis Groupe.

https://t.co/y6fGBMPnYg

[Richard Southern @RichardCityNews]

WATCH - WATCH - “I’m the only Premier in history that refuses to use the Premiers plane” said Premier Ford in the legislature on February 27, 2019. “I prefer to drive around and talk to the people about things that matter”

[Robyn Urback @RobynUrback]

Ontarians: Our schools are crumbling and hospital patients are sleeping in hallways

Doug Ford: I hear you. I will build a 75-foot kazoo on the waterfront in Burlington and surround it with animatronic gnomes that sing Christmas carols all year long

[Ian Hewetson @ianhew]

@JoshMatlow These things have been a blight on the streetscape since they were introduced. Total city incompetence allowing it to continue for 20 years.

[Ian Hewetson @ianhew]

@aripap @AdtechGod yeah seems like a loophole, maybe they're just flying under the radar, but if they have investment someone must have done some diligence. The founder was fast on his feet if unprepared for your standard animal question at the end though!

[Ian Hewetson @ianhew]

This is ingenious. https://t.co/Hdeom8RNSg installs a box between cable feed and TVs in bars/restos. The box detects commercial breaks and swaps in Taiv sold local or brand ads. Is it Gator 2.0? or an automated channel changer? what do broadcasters think? @aripap @AdtechGod

[Ian Hewetson @ianhew]

@fordnation wait times at Leaside Service Ontario >2hours. Shoulda spent the billion you wasted on corner store beer on adding some staff to an essential service

[Ian Hewetson @ianhew]

Great post - how one small mistake can spiral…plus highlighting how regular communication is key to avoiding problems. (Even if it didn’t go down exactly as imagined in this post)

[The Secret CFO @SecretCFO]

How did one VP of Finance bring Macy's to its knees with a $151M accounting scandal?

Here’s how I think it all went down… (THREAD)

[𝚂𝚎á𝚗 𝙾’𝚂𝚑𝚎𝚊 Global News @ConsumerSOS]

Someone reminded me of my post from 2023 when I covered the Ford Fest.
Fifteen months later, I’m unaware that these new, less-than-$500,000 detached homes are on the way. 👇

[Stuart Stevens @stuartpstevens]

This is a little thing but it's a big thing. Someone in Harris debate prep world came up with a way to make Ukraine resonate with a specific group of voters, then equipped their boss with the relevant stats for Pa.

Then she delivered it like she had said it 100 times.

That's a campaign performing at a very high level.

[Ian Hewetson @ianhew]

@RonFilipkowski I’d like to see the breakdown of time allowed to each. Moderators are letting trump get way too many responses and not giving Kamala the last word.

[Ian Hewetson @ianhew]

Good thread. I’m not wringing my hands over the social implications of corner store beer. But the hundreds of millions in penalty is a sickening waste of money. @fordnation @RobinMartinPC

[Stephen Punwasi 🏚️📉🐈☃️ @StephenPunwasi]

12/ I have no problem w/corner store liquor.

But ON taxpayers are saddled w/massive debt. Maybe that's the point?

Remember 🇨🇦's corrupt infrastructure bank, that turns the infrastructure you already pay for into profitable investments? Freeland just gave Dougie one too. /fin

[Ian Hewetson @ianhew]

@fordnation These endless tweets are inane. You wasted hundreds of millions of dollars fast-tracking a market change that could have been had for free within a year. Imagine using those millions to get some of the homeless off the streets, could have made a real difference. Shameful.

[Ian Hewetson @ianhew]

@McCurdy1987 @WestJet @WestJet exactly the same experience. Downgraded last second to a terrible swoop plane. Not only that but due to the change our seats on the connecting flight to Japan were also somehow erased - luckily gate staff saved us. This is a good listen https://t.co/Wum5IfoDLC

[Ian Hewetson @ianhew]

@MicrosoftHelps I have spent 3+ hours trying to resolve an issue with my son’s Minecraft account. 4 calls where we get somewhere and then I get disconnected. Can you please help?

[Ian Hewetson @ianhew]

this is a great feature from @AP which I read in the @TorontoStar - it's a list and exposé of fake stories widely shared on social media in the past week. Should be republished in every 'real' news publication: https://t.co/t1W8vBkzsf

[Ian Hewetson @ianhew]

@NatrianMaxwell Ad verification companies enable advertisers to believe what they want to believe - trillions of bargain impressions are safe once verified

[Ian Hewetson @ianhew]

@researchnick IMHO there is no need for us Ians to preemptively clarify! Our spelling is clearly the default. The onus is on those with the extraneous “i” to identify themselves as the outliers

[Ian Hewetson @ianhew]

@AdtechGod Low quality inventory is going to be there as long as buyers are buying it. Buyers / agencies have to have the courage to admit that they’ve been anchored to unrealistic CPMs and CPCs forever. Make direct deals with real sites. Stop worshipping at the altar of cheap reach!!

[Gavin Dunaway (he/him) @MediaTrustGavin]

Wow. Another helpful move by @IndexExchange.