Alex

13 years in email. Building acquisition tools for founders. (cold emails), (directory, DR 47), @pickedso (AI Search) & @leado_co (Reddit)

[Alex @minimalsource]

Hey @InstantlyAI @smartlead_ai @Woodpeckerapp, did I miss anything?

Instantly raised Hypergrowth from $97 to $107 a month.

What 100,000 cold emails cost now:
- Instantly: $107
- Smartlead: $174
- Woodpecker: $119
- Ballast: $39

Every feature on every plan. Unlimited mailboxes and seats.

[Alex @minimalsource]

weird part of building software in 2026.

you spend all week shipping features, fix ten edge cases, share an honest update, and get 30 views.

meanwhile a copied cat gif telling people to hold down their screen hits 38M.

still sticking to the boring route.

[Alex @minimalsource]

Soon most emails will be written by an AI and read by an AI.

The humans just get cc'd.

[Alex @minimalsource]

@levelsio so true, meetings should be illegal

[Alex @minimalsource]

source: https://t.co/Z3x0sWLvLp

[Alex @minimalsource]

Update: Microsoft reversed it. A spokesperson told Expert Insights that mail flow has been restored.

Add the DMARC record anyway. Without one, anyone can send as your domain, and the next filter change won't come with a warning either.

v=DMARC1; p=none; rua=mailto:dmarc@yourdomain

[0xMarioNawfal @RoundtableSpace]

If you send email from your own domain, some of it stopped arriving on Nov 5.

Outlook, Hotmail, Live and MSN started quietly rejecting mail from domains with no DMARC record. Small senders too. Microsoft never announced it.

Only some messages bounce, so you'd never notice. Invoices, replies and confirmations just never show up.

Check yours in 5 seconds:
dig +short TXT _dmarc.yourdomain.com

No output means you're affected.

The fix is one DNS record:
Name: _dmarc
Value: v=DMARC1; p=none

It changes nothing about how Gmail or anyone else treats your mail.

[Alex @minimalsource]

@RoundtableSpace microsoft reversed it today, mail flow is back. worth adding the record anyway

[Alex @minimalsource]

@theboringhumane yet many people still use them and they hope to get replies

[Alex @minimalsource]

Got this today.

[Alex @minimalsource]

Did someone ask for automations in cold email?

Live in https://t.co/qLWKS1mO9u today:

- a form signup becomes a lead, AI sorts it, Slack gets the hot ones
- your CRM doesn't answer? the error path tells your team instead
- clicked but never replied? your rep gets a nudge 2 days later

13 triggers. 23 actions. Test any flow on sample data first.

On every plan. No add-on.

[Alex @minimalsource]

@joulsounet thinking of 5 free listings per week, but I'll see how it goes when it grows

[Alex @minimalsource]

Building a SaaS or sending cold email? Let's connect.

13 years in email here. Ask me anything about coding bullet-proof email templates, deliverability, SPF/DKIM/DMARC, or why your emails land in spam.

I answer every reply 👇

[Alex @minimalsource]

@HarriKonola @NickAbraham12 exactly 😅 i had to turn it into a post, this is not cold email

[Alex @minimalsource]

@HarriKonola @NickAbraham12 got one this morning starting with I hope you're having a great week. some templates never die

[Alex @minimalsource]

@NickAbraham12 wild that enough people still send without basic DNS auth for it to even show up in a sample that size

[Alex @minimalsource]

@Bisyriy i followed back!

[Alex @minimalsource]

@Bisyriy let's do it, I see we're building in the same space 💪

[Alex @minimalsource]

@joulsounet thinking of lowering the free listings per week as well once it gets more traction and manually curate them, good to exchange advice. let's keep in touch for a partnership in the near future.

[Alex @minimalsource]

@joulsounet a bit of both, plus referrals from other launch lists. free spots are actually booked out through the first week of January right now at 20 launches a week. how is yours filling up?

[Alex @minimalsource]

@federicodonaton nice, followed back. are they reaching out over email, LinkedIn, or what channel?

[Alex @minimalsource]

If you’re in #tech, building a SaaS or doing cold email, let’s connect 👋

Alex, 13 years in email development and marketing automation, now building Ballast.

[Alex @minimalsource]

@livesanches fair enough, X is way more fun anyway