Wow, what an amazing conference we had yesterday.
Incredible speakers, audience and partners. What a great community of fintech marketers we have. β€οΈ
Thanks to everyone for coming and @PhilippaArtus@HelenOwenEM for co-organising!
@gaetano_nyc Weβve found that having multiple pages is better than having one. Havenβt done a proper study but thatβs a great idea for one.
We do have a few case studies showing how multiple pages increases conversions though: https://t.co/1itjoU1cu7
@aleyda@aleyda my tip: create shorter βGPTβ articles: these are articles that answer a query your prospect may have in a very specific and succinct way.
Araminta Robertson (@mintcstudios) believes that the best keywords come from understanding your customers, but the next best source is salespeople, who interact with customers, resolve issues, and offer valuable insights.
https://t.co/CuffLoHv1H
Araminta Robertson (@mintcstudios) highlights the rising importance of attribution in 2025. As search begins in tools like ChatGPT, tracking conversions becomes trickier. First-party tools are key to understanding user behavior.
https://t.co/fMDBOROxLy
How do you plan your SEO strategy for the coming year?
Thatβs what @DavidBain will discuss with @mintcstudios, @BeckyReflect, and @adrijanavujadin on Wednesday, January 8th, at the brand new time of 2pm (GMT)!
https://t.co/fMDBOROxLy