Lou Mintzer

Boring emails are dead. I help Shopify+Klaviyo brands make more money with thumb-stopping content.

[Lou Mintzer @mintzer]

“Email marketing is dead.”
Nah—𝗯𝗼𝗿𝗶𝗻𝗴 email marketing is dead.

The kind that stops you mid-scroll, feels personal, and drives real revenue? That’s alive and thriving.

We’re redefining email marketing—animation, personalization, and ROI tracking, all in one.

2025 is the year to grow smarter. We build so you can thrive.

Email isn’t dead—it’s just getting started. 🚀

#EmailMarketing #EcommerceGrowth #Personalization

[Lou Mintzer @mintzer]

Plot twist: The van finishing in minutes is also paying about one-tenth of an agency’s cost. 👀 https://t.co/xUiR4RrSFK

[Lou Mintzer @mintzer]

One of them has holiday plans. The other has email revisions.

[Lou Mintzer @mintzer]

IYKYK, “just one small change” is never one small change.

[Lou Mintzer @mintzer]

Campaign velocity becomes a real competitive advantage when offers, inventory, and customer demand are changing quickly.

[Lou Mintzer @mintzer]

What if you could apply this same approach across your customer journey? 👀

🎬 TikTok Shop: AI shoppable videos designed to capture attention.

📩 Klaviyo: Personalized emails that give customers a reason to click and come back.

See how Grid & Pixel works across both.
Book a private demo 👉 https://t.co/35N2ic992a

[Lou Mintzer @mintzer]

𝗕𝗲𝗳𝗼𝗿𝗲 𝘆𝗼𝘂 𝗯𝗹𝗮𝗺𝗲 𝘁𝗵𝗲 𝗮𝗹𝗴𝗼𝗿𝗶𝘁𝗵𝗺, 𝗮𝘀𝗸 𝘆𝗼𝘂𝗿𝘀𝗲𝗹𝗳:

Would I actually stop scrolling for this video?
If you're not sure, this is worth watching.

[Lou Mintzer @mintzer]

The Triple Hook Method is a good reminder for email marketers too. Context, relevance, and curiosity matter before the customer ever clicks.

[Lou Mintzer @mintzer]

The Triple Hook Method fits TikTok Shop really well. Give people context, make it relevant, and leave them curious enough to keep watching.

[Lou Mintzer @mintzer]

@gridxpixel Wondering how AI shoppable videos fit into a bigger TikTok Shop strategy?

Here's what we've been building 👉 https://t.co/CAVrtIa4Ch

[Lou Mintzer @mintzer]

𝗔 𝗺𝗶𝗹𝗹𝗶𝗼𝗻 𝗧𝗶𝗸𝗧𝗼𝗸 𝘃𝗶𝗲𝘄𝘀. 𝗚𝗿𝗲𝗮𝘁.
𝗕𝘂𝘁 𝘄𝗵𝗶𝗰𝗵 𝗼𝗻𝗲𝘀 𝗮𝗰𝘁𝘂𝗮𝗹𝗹𝘆 𝘁𝘂𝗿𝗻𝗲𝗱 𝗶𝗻𝘁𝗼 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝘀? 👀

At the October 29 TikTok Shop Summit, I shared what we're building at @gridxpixel around AI shoppable videos, affiliate performance, and customer retention.

Here's a quick highlight from my session.

Big thanks to @jordantwestecom for having me! 🙌

[Lou Mintzer @mintzer]

@gridxpixel The real opportunity isn't just creating more TikTok videos. It's understanding which creatives actually drive purchases.

[Lou Mintzer @mintzer]

@harleyf Not too late to build out an amazing email calendar! Hit me up if you need help.

[Lou Mintzer @mintzer]

You audit your ad performance. Your website. Your checkout.

When's the last time your email flows got the same attention?
Start here 👉 https://t.co/2jAcSwvVx9

[Lou Mintzer @mintzer]

𝗬𝗼𝘂𝗿 𝗞𝗹𝗮𝘃𝗶𝘆𝗼 𝗱𝗮𝘀𝗵𝗯𝗼𝗮𝗿𝗱 𝗹𝗼𝗼𝗸𝘀 𝗳𝗶𝗻𝗲. 𝗖𝗮𝘀𝗲 𝗰𝗹𝗼𝘀𝗲𝗱, 𝗿𝗶𝗴𝗵𝘁? 🕵️

Not so fast.
A few revenue leaks don't announce themselves.

Want to investigate your own account? First comment. 👇

[Lou Mintzer @mintzer]

Recovering abandoned carts is one thing. Recovering them without immediately sacrificing margin is another.

[Lou Mintzer @mintzer]

People always ask me, “How do you deal with spilled water?”

[Lou Mintzer @mintzer]

𝗢𝗻𝗲 𝗮𝗽𝗽. 𝗔 𝘄𝗵𝗼𝗹𝗲 𝗹𝗼𝘁 𝗼𝗳 𝗰𝗿𝗲𝗮𝘁𝗶𝘃𝗲 𝗽𝗲𝗿𝘀𝗼𝗻𝗮𝗹𝗶𝘁𝗶𝗲𝘀. 🎨

Different brands, different styles, all ready for @klaviyo.
Made with @gridxpixel.

[Lou Mintzer @mintzer]

Two platforms. Two different jobs. One customer journey. 👀

🎬 TikTok Shop: AI shoppable videos to help turn product discovery into purchases.

📩 Klaviyo: Personalized emails and automated flows to bring customers back.
Want to see both in action?

Book a private demo 👉 https://t.co/rpIfKphXbw

[Lou Mintzer @mintzer]

𝗘𝘃𝗲𝗿𝘆 𝘀𝗮𝗹𝗲 𝗵𝗮𝘀 𝘁𝘄𝗼 𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗮𝘁𝗶𝗼𝗻𝘀.

The one your marketing starts.
And the one happening inside the customer's head.

The second conversation is often where the decision gets made.

[Lou Mintzer @mintzer]

The sale isn't always lost at checkout. Sometimes the doubt started much earlier.