"BTS’ decision to not submit to the Grammys signaled their next stage of growth. They demonstrated self-validation by being sure of their worth, the worth of Asian artists and no longer needing the validation of a Western award to prove that they’re good enough"
- Anna Cristina Tuazon, Doctorate in Clinical Psychology from The Wright Institute in Berkeley
OMG BTS PARA GOOGLE GEMINI, LAS VOCES Y CADA UNO DICIENDO "GEMINI", los detalles son tan ellos 😭💜
BTS X GOOGLE GEMINI
BTS FOR GOOGLE GEMINI
#BTSxGoogleGemini#GoogleGemini#BTS
"Ganhar um Grammy sempre foi visto como a validação máxima da realização artística e frequentemente serve como um marco definidor de carreira. No entanto, aqui estamos testemunhando uma boy band coreana esnobando publicamente uma das instituições culturais mais influentes da América.
A questão é que o BTS não é apenas um dos maiores grupos de K-pop. Tornou-se um dos grupos musicais mais importantes do século XXI, alcançando um nível de influência global comparável ao dos maiores artistas internacionais de qualquer época.
[...] Na verdade, a relação se inverteu. Dado o imenso impacto global do BTS, pode-se argumentar que o Grammy agora se beneficia mais do reconhecimento do BTS do que o BTS se beneficia ao ganhar um Grammy."
— The Korea Times
🔗 https://t.co/8iycqJ65Mw
"institutions such as the Grammys will have to adapt to a more genuinely global cultural order because the world’s biggest artists no longer need Western approval to become global icons"
Mic Drop!
https://t.co/L2b8WA1kao
MILWAUKEE INDEPENDENT——
The problem was not that Asian music received an additional trophy. It was that the new trophy would become the place where Grammy voters directed Asian artists instead of recognizing them throughout the broader pop field and the ceremony’s most prestigious categories.
A category promoted as representation could function as a containment mechanism — recognition without full equality.
That interpretation drew strength from BTS’ history with the Grammys. The group became one of the most commercially powerful and culturally influential acts in the world, topped the Billboard charts, sold out major stadiums and repeatedly delivered marquee Grammy performances.
The Recording Academy benefited from the attention of BTS and its global fan base. Yet the group’s five nominations produced no wins, and BTS never received a nomination in the general-field categories that define the ceremony’s institutional hierarchy.
Fans saw a recurring message: BTS was global enough to demonstrate the international relevance, but not sufficiently accepted to be treated as an unqualified part of the pop establishment.
The new Asian pop category therefore appeared less like the removal of a barrier than the construction of a more decorative one. Critics connected the dispute to the recording industry’s long history of sorting artists of color into racialized categories.
“I Grammy si terranno con una categoria Asian Pop ma senza il gruppo che ne ha reso necessaria la creazione. Chiunque la vincerà riceverà, oltre al trofeo, anche una domanda. Finché l’Academy non risponderà, l’assenza dei BTS farà più rumore di tutto il resto”
#ArtHasNoAliens
"All this is doing is making the Grammys look like they don't know what they're doing. How can you marginalize the most popular pop band in the world?"
— Boston's NPR News Station
#ArtHasNoAliens#Grammys#BTS
🚨VOTAÇÃO ATIVA! OBRIGATÓRIA🚨
'Come Over' está concorrendo no Billboard Korea Fan Choice Music no aplicativo da MNET e está perdendo a votação mais uma vez, são 10 votos por dia!
A VOTAÇÃO ACABA EM 3 DIAS!!!
🖇: https://t.co/eKvtrFX6Ad
Otros los utilizan, no los va a utilizar su propia agencia! Porque hybe también está metido ahí . Me imagino que mucha gente pensará que ellos actuarán también y será todo un misterio. Y claro ARMY ayudará con la promoción . 😂
does anyone know why prominent seoul/sk travel accounts are using bts’ photo to promote sk’s “coachella” coming up in december if they’re not performing there……..or am i missing something? i feel like an acct with 1.6M shouldn’t be false advertising?? 🔗: https://t.co/JKg5XwDFTF
In discussion with Kim Ou-joon in 2020, Kim Young Dae had pointed out how kmedia framed BTS’ first Grammy nomination as “BTS failed to get nominated in the major category.”
Now the global headlines read “BTS snub the Grammys.”
Oh how the turntables. 😌
A 1-year license expired after 4 years, within 48 hours of BTS dropping their "We are not submitting Grammy nominations for 2027 statement?
That’s not 'standard licensing practice', @RecordingAcad , that’s standard sore loser behavior.
Deleting videos doesn't erase history or views.
Let’s look at the facts:
• July 29: BTS members announce they will not submit nominations to the Grammys.
• July 30: Grammys claim "no record of deletion" & promise an investigation.
• Aug 4: Grammys shift stories, claiming a 1-year max license expired years ago.
A 4-year-old license conveniently expiring right after an announcement? The math isn't mathing.
@BTSDailyChile Por eso no se debe dejar de hablar del tema es lo que esperan los oportunistas. Desde hace años envían su música y siempre fue rechazada. Ahora los 👵 tienen el contrato con Dysney y unos premios devaluados . Que decidirán , seguir solos su camino o unir lazos con el kpop?
For decades, artists have refused to submit to the Grammys for deeply personal reasons. Public Enemy fought for hip-hop to be taken seriously. Sinéad O'Connor rejected the institution's values. The Weeknd walked away after a historic snub. Others protested recognition they believed was denied.
BTS's decision stands apart. They didn't do it out of resentment or because they felt overlooked. They did it after the Recording Academy introduced a category that segregates Asian artists instead of including them equally.
One statement and suddenly the entire music industry found itself in a conversation about diversity, inclusion, and what global recognition is supposed to look like.
That's what makes this moment SO significant. They challenged the system itself by just ONE statement and not for themselves alone, but for every artist who deserves to compete on equal footing, regardless of where they come from.
That's why this isn't just another Grammy boycott or something but it's one of the most consequential challenges the Recording Academy has ever faced.
#ArtHasNoAliens