finished @MarisaMeltzer brilliant coverage of Glossier in 'Glossy' in 2 days - couldn't put it down. A really insightful piece on not just the brand, but the complicated burden the #Girlboss tag had on women during the 2010s, and what it means to be a leader. A must read!
It was my goal to uncover some of the past practices and current ones to uncover the world of trend forecasting. I’d love to hear your thoughts on its future 🌀
So happy to share that ‘The Thing About Trend Forecasting’ is now live. From normcore to no-more-cores, trend forecasting to 'trend broadcasting', and the way fashion has become a meme in itself are some of the points I make through this piece.
https://t.co/lkXdtSPnqp
Design is no longer the primary force behind the trend forecasting craft. Market and marketability is, as hash-taggable trend names and social media discourse has become a part of the fashion consumption experience.
@trufelman I've been a fan and listener of your podcast for some time now - I linked your Substack in my latest article - The Thing About Trend Forecasting - in case of interest! ✨
https://t.co/Ur661gGHNc