Christine Perkett

4x Founder & CEO, entrepreneur, author, speaker, marketing & brand strategy professor. I write about business, communications, entrepreneurship, & leadership.

[Christine Perkett @missusP]

Proud of my resilient #pr team, showcasing how media is more important than ever. We did a little thing this week to help brands determine how they show up in AI-driven search, and how to optimize discoverability moving forward 🤖🥳

https://t.co/qvM9y9X62L

[Christine Perkett @missusP]

When trust is more difficult than ever. AI, Authenticity, and the Future of PR https://t.co/SmTtLLEBVj via @YouTube

[Christine Perkett @missusP]

What’s up, Albuquerque

[Christine Perkett @missusP]

@FayeTravel Make sure you understand your insurance policy and exactly what it covers because I didn’t and a year later and still trying to get reimbursed for the resort being shut down …

[Christine Perkett @missusP]

Happy One Boston Day. 💙💛💙 Never forget 💔

[WomensLaw @WomensLaw]

April is Sexual Assault Awareness Month (#SAAM). 💙 This month calls attention to the fact that sexual violence is widespread and impacts every person in our communities.

We're proud to join @nsvrc in recognizing SAAM all month long: https://t.co/fAj2Q3bDse

#25YearsStronger

[NNEDV @nnedv]

April is Sexual Assault Awareness Month (#SAAM). 💙 This month calls attention to the fact that sexual violence is widespread and impacts every person in our communities.

We're proud to join @nsvrc in recognizing SAAM all month long: https://t.co/S6iEzTw29W

#25YearsStronger

[Christine Perkett @missusP]

How can brands market more effectively in an AI-mediated world? Ideas in my latest @MediaPost Marketing Insider column.

What marketing, comms, or PR topics would you like to see me address in future columns?

https://t.co/ugsagDY3p1

#marketing

[Christine Perkett @missusP]

Wow. This could have big brand implications. Also, file it under “Wish I had thought of that.“

[Variety @Variety]

A jury has ordered Meta and Google to pay $3M to a 20-year-old woman who alleged that she became addicted to Instagram and YouTube as a child:

• Jurors found the companies liable for product design features that harmed her mental health

• The plaintiff, Kaley G.M., testified that the apps replaced her hobbies and contributed to anxiety, depression and body dysmorphia

• The case is the first of thousands targeting Big Tech over addiction to reach trial, a “bellwether” to assess how other claims could be resolved

• Meta was ordered to pay 70% of the damages, with Google responsible for the remaining 30%

https://t.co/jdLrIvisIF

[Christine Perkett @missusP]

Insights behind the “It’s not about you” marketing and PR philosophy: https://t.co/5cDCiQZowc

[Christine Perkett @missusP]

Fun morning with an energetic and supportive room of highly intelligent women! From AI-powered computer vision to analyze cell images for drug discovery, to a marketplace for entrepreneurs building on @Lovable, to skilled female investors, analysts, and growth experts, Boston is thriving with women-led businesses changing the world.

Hire them.
Invest in or with them.
Buy their products and services.
Share their names and businesses.

Thank you @FidelityPrivate @HSBC

#investinwomen
#womenled
#femalefounders

[Christine Perkett @missusP]

Thank you @Amtrak for your proactive customer service offering following a delayed train. Nice surprise and well done.

[Christine Perkett @missusP]

“Communications owns the source of truth [for GEO and AI].” Love this perspective from Marcel Goldstein at @Meltwater’s GEO for Communicators on the “Helping CCOs Win AI Search” panel.

It speaks to how different constituents within brands are trying to own the AI and GEO functions, but communications is the bottom line gatekeeper to ensure authoritative, credible, and brand-correct answers in LLMs.

[Christine Perkett @missusP]

Join us, our client @hackthebox_eu & many other communications thought leaders in NYC today as they present their take on generative AI, search strategy, and how Chief Communications Officers and CMOs can win in AI search.

[Christine Perkett @missusP]

The Nova Method has launched NovaSight, an AI visibility and optimization platform designed to help #marketing and #communications leaders understand and improve how their brands are perceived and recommended by large language models (LLMs). The platform includes the Perception Index for diagnosis and the SiteOptimizer for technical remediation, addressing the critical blind spot of AI-driven brand discovery as buyers increasingly rely on AI for research. https://t.co/WD24ngC7rn

[Christine Perkett @missusP]

“The Nova Method uniquely pairs PR strategy with AI intelligence to translate complex model signals into targeted actions that strengthen credibility, sharpen differentiation and drive measurable demand.” Thanks @MarTechSeries https://t.co/XYfdtzJMRF

[Christine Perkett @missusP]

Perhaps we keep trying the wrong things, and that is why the world remains broken. MLK’s words remain resilient.

[Barack Obama @BarackObama]

Dr. Martin Luther King, Jr. dedicated his life fighting for equity and justice. He taught us that even in the face of intimidation and discrimination, we must never stop working towards a better future – a lesson that feels especially relevant today.

Change has never been easy. It takes persistence and determination, and requires all of us to speak out and stand up for what we believe in. As we honor Dr. King today, let’s draw strength from his example, and do our part to build on his legacy.

[Christine Perkett @missusP]

Thank you so much for sharing my writing!

[Cheryl Caplow @c2caplow]

Brands are no longer debating whether to use AI. They are grappling with how #AI is changing the way decisions get made. If your #marketing reflects clarity, consistency, and genuine credibility, AI will reflect that. @MediaPost @missusP https://t.co/XDPlJKZuRu