Your LinkedIn says “open to work”
Your severance is almost up
You’ve applied to 58 jobs and heard back from 2
The system is broken. You’re playing by a new set of rules
one of the most slept on sales page sections:
who this is NOT for
feels weird to exclude people but it does 3 things:
1. qualified buyers trust you immediately
2. refund rates go down
3. it signals you built this for someone specific
most people are too scared to exclude
nobody has a personal brand problem
they have a specificity problem
"I help people grow online" gets ignored
"I help bootstrapped founders turn short
form content into leads" gets followed and hired
the narrower you go the faster it works. counterintuitive but true
Shamelessly promote yourself more. This is the attention economy. Everyone is fighting for exposure. You have to fight for your seat at the table.
More posts, more cold outreach. More value
Force enough people to see you, and the right ones will give you attention back.
X users love to make fun of short-form video but you can build trust easily
Many have small but high-converting audiences that pay 💰💰💰
Plus you don’t have to compete with high IQ anons and LLM spam
Not everyone is built to post videos
But everyone watches them
HOW TO GO VIRAL ON IG/TIKTOK:
Think about how much time people spend doomscrolling
Get into their algorithm and you can easily gain a ton of influence
Here’s the formula I used:
(A Thread:🧵)
Instagram also has a new Trail Reel method where you can post reels that will only be shown to non-followers
If you’re afraid of embarrassing yourself in front of everyone you know…
Now you don’t have to