Mitchell Mullins

Director & Writer

[Mitchell Mullins @MitchellMulllns]

Everything makes sense. When we don’t get the outcome we wanted, we simply didn’t do what was required to acquire it.

[Naval @naval]

To build product, “make something people want.”

To create art, make something *you* want.

(The best do both).

[Mitchell Mullins @MitchellMulllns]

We all have access to the same information, what we choose to do with it determines how stressful or prosperous our lives become.

[Mitchell Mullins @MitchellMulllns]

Hot take, there’s a lot of YouTube filmmakers that are leagues better storytellers than some commercial directors.

Hell, most are way better than I am at crafting a story with a hook, tension, payoff.

Mad respect. Wish more people took these guys seriously.

[Mitchell Mullins @MitchellMulllns]

Physical, digital, & mental real estate.

[Alex Lieberman @businessbarista]

I'm long-term bullish on newsletters.

- Owned audience is more important than ever before (as social algos switch to interest graph)
- Podcast is just as crowded as email & audience growth is way harder
- The unit economics are beautiful at scale (80%+ margins)
- There are tons of new newsletters, but most of them are 💩 (care more about short-term monetization vs. long-term reader loyalty)

If you agree, come hang with me (digitally) at RevCon tomorrow (10/1) at 10am ET.

I'm going to break down exactly how I'd create & scale a world-class newsletter from scratch based on 10 years of learnings from Morning Brew.

RSVP below 👇

[Mitchell Mullins @MitchellMulllns]

Your hook is tension, without tension you have no story.

[Mitchell Mullins @MitchellMulllns]

“Sorry, if I had more time, I would have written a shorter letter”

[Mitchell Mullins @MitchellMulllns]

Inputs notebook final designs submitted 🔒

[Mitchell Mullins @MitchellMulllns]

First go at sharing a short piece of creative writing on Medium, if you want to check out the article ill like it below!
https://t.co/fqkMOnxZAQ

[Mitchell Mullins @MitchellMulllns]

[1/8] Lately, I've been adopting a framework for creative thinking that I’ll refer to as “Bigger Brushstrokes”. The model rests on the idea that our largest strides toward a desired outcome come through macro shifts in effort, technique, and attention.

[Mitchell Mullins @MitchellMulllns]

[8/8] As much as the details matter in any business or creative work, they just simply aren't the most important thing. “There's beauty in the details, but not solutions”.

[Worst Editor Ever ▶️ @worsteditorever]

I'm reeeeally into fresh, artisan, home-brew frame-rates such as 22.2 or 28.7 right now

[Mitchell Mullins @MitchellMulllns]

SSS — LightFlow : playing around with some new effects #unity