Mitch Orkis 🍰

co-founder + CMO @hello_cake • 👼 investor

[Mitch Orkis 🍰 @mitchellorkis]

@BillyM2k forget @TrojanCondoms, @hello_cake will sponsor you - hit them up (i'm the founder)

[Mitch Orkis 🍰 @mitchellorkis]

@c_gro Got fired, began a brand strategy consultancy for startups, worked on a sustainable wipes company that turned into my client asking me to be his co-founder. That’s become https://t.co/kbEfYMmq9G, the fastest growing sexual wellness brand in Target, Walmart, CVS.

[Mitch Orkis 🍰 @mitchellorkis]

Option C: Double down on growth with a clear acknowledgment of the loss.

The key being to pull them apart and not let them all merge together.

It’s TOUGH. #vc #startup #vcfunding

[Mitch Orkis 🍰 @mitchellorkis]

Thought of the day: Growth and profitability, at the same time is TOUGH.

Narrative every founder’s seemingly facing:

2020 VC-backed startup: ‘Grow grow grow!’

2021: ‘Keep the foot on the gas, negative EBITDA no problem.’
https://t.co/Gx1ym10Aa4

[Mitch Orkis 🍰 @mitchellorkis]

2022: ‘Let’s keep 100% YoY growth, but let’s make move toward profitability.’

2023: ‘Profitabilty, profitability, profitability! But also…keep up that 100% YoY growth!’

Recommendation: Scenario plan with your VCs before selecting option.

[Mitch Orkis 🍰 @mitchellorkis]

Option A: Here’s what a major swing to profitability looks look, including and the impact on growth (flat or slight, but not 100% YoY growth).

Option B: A balance of some EBITDA improvements (half the loss) and Growth (50% YoY growth).

[Mitch Orkis 🍰 @mitchellorkis]

#6. And the real secret?!? Tune in tomorrow Thursday, November 10th at 11am PST / 2pm EST. Here’s how to join: https://t.co/luNd6BgMyo @BeautyMatter

[Mitch Orkis 🍰 @mitchellorkis]

Raising VC dollars is hard. Here’s a playbook on how we do it y’all can steal from. #vc #startup #startupbusiness #fundrasing

[Mitch Orkis 🍰 @mitchellorkis]

#5. Never leave the ball in their court. It’s easier for an investor to say no than yes. So don’t give them the opportunity. End every call with, ‘As a next step I’d love to [ insert any next step here ] like meet my co-founder. Never say, ‘let us know if you want to invest.’

[Mitch Orkis 🍰 @mitchellorkis]

@DSTNYgroup @meaganloyst @hello_cake @genzvcs You’re welcome 💅🏼

[Mitch Orkis 🍰 @mitchellorkis]

@meaganloyst @hello_cake @genzvcs @Peachscore @PlugandPlayTC @AmidiGroup @TenTenDowntown Apparently you’re ‘not suppose to dip your VCs’ but like…life’s short ya know 💁‍♀️

[Forbes @Forbes]

"The employees have got to believe in what they're doing and they've got to believe in the company."
GoDaddy's @DrBobParsons talks about sparking enthusiasm between his employees and customers.

[Mitch Orkis 🍰 @mitchellorkis]

Posting this while wondering if I’m considered to be a very early club member of if too much red wine accidentally invited me to the party: https://t.co/n00Oe5boIX
@jasongay

[Mitch Orkis 🍰 @mitchellorkis]

3.) the borderline between work and sex is blurry at best. Often times you need an internal moral compass to help navigate the whole lot.

My guess: Playboy won’t bounce back until a new Hef steps in. And I pray she’s as epic. @nevmed @ShaanVP @theSamParr

[Mitch Orkis 🍰 @mitchellorkis]

I heard @myfirstmilpod talking about Playboy being a stock with potential. Without one clear vision, face and conviction to sell sex it’s mighty hard to do just that. (Looking at you Hef).

Trust me. I started a #sexcompany with no intention of being the face but sex is HARD.

[Mitch Orkis 🍰 @mitchellorkis]

1.) you can’t market traditionally on major social platforms but you CAN tell your own personal founder story (loophole…cough cough)

2.) sex can be awkward AF… until you share your own embarrassing stories, then no one will stop sharing theirs it seems.