Mitelos

B2B Pharmaceutical Company #otc #medicaldevices #consumerhealth #earwax

[Mitelos @MitelosBio]

👉🏼 Avoid cotton swabs.
Using them can push earwax further into the ear canal.

👉🏼 Use cerumenolytic products
They can soften the wax, making it easier to remove.

👉🏼 Seek professional help if the problem persists
A doctor can safely remove impacted earwax.

[Mitelos @MitelosBio]

Earwax impaction affects 30% of older adults.

This common issue can lead to hearing problems and discomfort. Yet many people overlook it, thinking it's not a big deal.

How we can address it:

👉🏼 Recognize the symptoms.
Look for signs like earache, hearing loss, or dizziness.

[Mitelos @MitelosBio]

✅ Reduces inflammation.

✅ Restores epidermal functions.

OTIKEEN® is packed with active ingredients and has been clinically proven to have moisturizing, nourishing, repairing, and soothing properties.

[Mitelos @MitelosBio]

👂🏼 62.7% of 1000 surveyed Spaniards suffer from itchy ears.

Otolaryngologists treat this process with low-potency topical steroids, which are not always effective. Most patients with otic eczema experience recurrences and prolonged use of topical steroids may be contraindicated.

[Mitelos @MitelosBio]

The use of topical moisturizers:

✅ Reduces the frequency and severity of eczema episodes, as well as the need for topical steroids. 

✅ Improves the barrier function of the skin’s outermost layer.

[Mitelos @MitelosBio]

3️⃣ Affordability is key. 

Price remains a critical factor in decision-making. 

Products that balance cost-effectiveness with perceived benefits have a competitive edge. 

Any more learnings to share with us as a BD Manager?

[Mitelos @MitelosBio]

3 learnings about consumers' preferences, after 10 years of developing OTC ear health products: 

1️⃣ Effective and safe ingredients are a differentiator. 

Consumers want results. Proven and secure ingredients build trust.
Consumers value transparency in the list of ingredients.

[Mitelos @MitelosBio]

2️⃣ Packaging impacts.  

Attractive, easy to use, and environmentally friendly. 

Options with precise dispensers, clear instructions, and compact, convenient formats to carry and store are gaining traction.

[Mitelos @MitelosBio]

What’s behind the itch in your ears? 

Itchy ears are common, and various factors can trigger this sensation.

👀 Take a look at the infographic.

[Mitelos @MitelosBio]

⬇️ Here's how:

1) Investing in R&D.

2) Focusing on quality.

3) Expanding our reach.

4) Strengthening our partnerships. 

5) Monitoring market trends.

We are aiming high to achieve more. If you are looking for products to fuel your portfolio contact us at [email protected] 📩

[Mitelos @MitelosBio]

💥 800k units placed in the market last year is a game-changer.

And it's not just a big number.

It transforms our position in the market,
showing our strength and potential.

We have focused on innovation, we've stayed customer-centric,
and we kept pushing boundaries.

[Mitelos @MitelosBio]

This significant growth is not casual: 
📈 Rising awareness about ear health
📈 Technological advancements
📈 The growing elderly population

[Mitelos @MitelosBio]

🇪🇸 Will Spain make it to the top again in 2022-2024?

Spain led the number of units sold for earwax removal in 2020-2022. 

The cerumenolytic market grew by 14% and the top 5 countries were Spain, Germany, France, Italy, and the United Kingdom.

[Mitelos @MitelosBio]

Mitelos is attending the partnering event EuropLX 87 in Vienna organized by RauCon Business Development. 

📍 On the 10th and 11th of March, Roser Raurich, BD Manager, will be in Vienna, Austria, ready to discuss potential partnerships.

[Mitelos @MitelosBio]

No tricks, just putting ourselves in our partners' shoes: 

✅ Analyzing the market scenario
✅ Proposing solutions to the challenges of future competitors
✅ Contributing to the training of salespeople
✅ Developing promotional materials to help maximize sales

[Mitelos @MitelosBio]

🌎 This is how we have been able to expand our business in 6 new countries in 2024...

From our office in Barcelona, we imagine ourselves in distant markets and picture how the ideal partnership will be.

[Mitelos @MitelosBio]

Structural barriers in healthcare reinforce disparities.

🟦 Fortunately, there are over-the-counter and low-cost treatment options for cerumen that offer safe and realistic tools for at-home management, eliminating many of the barriers to care faced with other health conditions.

[Mitelos @MitelosBio]

If you are a black male, your quality of life may be reduced. Here's why 👇🏼

[Mitelos @MitelosBio]

Older, black males, with lower income, tend to have a higher prevalence of earwax impaction. Compared to Caucasians, Black Americans use substantially less ambulatory and preventative care. The same happens with lower socioeconomic status patients.

[Mitelos @MitelosBio]

6. Listen to your customers

[Mitelos @MitelosBio]

Product portfolio optimization is essential.

It matters because:

It drives growth and profitability.

Here is how to optimize your portfolio in 6 steps ⬇️

[Mitelos @MitelosBio]

5. Update your catalog regularly