Mithun Sharma

Co-Founder, DRIMS ALLY. Building a house of brands in ecommerce and apps.

[Mithun Sharma @mithunkapp]

@stijnnoorman Calendar and bank statement. The two most honest documents anyone has.

[Mithun Sharma @mithunkapp]

@jayclouse Feels like people are reading fewer but going deeper on 2 or 3 they trust. The middle ones are getting cut.

[Mithun Sharma @mithunkapp]

@joerunads Depends on spend more than count imo. If most ads in there get almost no delivery after a few days, you have too many for that budget.

[Mithun Sharma @mithunkapp]

@zedmadeit Working backwards from the 2 second takeaway is the right call. Most AI ads look expensive and still say nothing.

[Mithun Sharma @mithunkapp]

@lorenzo_pravata Starting mid conversation is the big one. The second it looks like an ad intro, thumbs are already moving.

[Mithun Sharma @mithunkapp]

@AlexHormozi And the expensive part is the bad ideas take just as long to test as the good ones.

[Mithun Sharma @mithunkapp]

@nikitabier Banks might need a safe word with every customer at this point lol. Caller ID was never real security anyway.

[Mithun Sharma @mithunkapp]

@Codie_Sanchez $3.5M into software is the part people skip when they say media company. The content is the front door, the products behind it are the business.

[Mithun Sharma @mithunkapp]

@niakjaw That checkout move gets you one order and a chargeback. Hard to build LTV on people who feel tricked.

[Mithun Sharma @mithunkapp]

@uzipagirsky ngl the brands hiding the subscription at checkout kind of earned this. Clear opt in subs will be fine, the sneaky ones should worry.

[Mithun Sharma @mithunkapp]

@dtcprophet Low AOV forces you to actually fix retention and the offer. High AOV brands can hide a lot of problems inside one big order.

[Mithun Sharma @mithunkapp]

$9.86B spent online in the US in 2 days during Amazon's October sale, per Adobe. Up 8.5%.

That's across US online retailers, not just Amazon. 52% of it came from phones.

If your store sat it out because "it's an Amazon thing", you sat out real money.

[Mithun Sharma @mithunkapp]

Replit's CEO says they run as a "self driving company" now. Agents triage support, a human reviews and fixes in one click.

Love it. But his agents read GitHub, the codebase and Linear tickets.

Most small teams never wrote any of that down. No map, no self driving.

[Mithun Sharma @mithunkapp]

Bootstrapping builds discipline. Raising VC builds speed. A rich uncle builds both, and somehow never makes it into the founder story.

[Mithun Sharma @mithunkapp]

Intero Biosystems beat 199 other startups at TechCrunch Disrupt with lab grown human gut tissue. $100k prize.

TechCrunch says 1,700+ companies have been through Battlefield. 200+ exits.

Winning the pitch is nice. Most of the work starts the day after.

[Mithun Sharma @mithunkapp]

NASA's Perseverance just set the record for most distance driven off Earth. 28.10 miles.

Opportunity held it at 28.06 after about 14 years. Perseverance took 5.5.

Built for about 20 km. The team says 100 looks doable.

Most things retire at the spec. This one kept driving.

[Mithun Sharma @mithunkapp]

First investor update: 6 pages, charts, a roadmap.

Tenth investor update: 4 bullets.

Twentieth: the bank balance and "all good."

[Mithun Sharma @mithunkapp]

Proofpoint is buying Varonis for $6.3 billion. All cash.

$49.75 a share, 52% above its June 22 close, before the sale rumors.

Varonis does a boring thing. It tells a company what data it has and who can touch it. Now everyone wants AI on that data. Boring got expensive.

[Mithun Sharma @mithunkapp]

Year one you write the company values. Year two you print them for the wall. Year three nobody can find the doc but everyone knows who actually carries the place.

[Mithun Sharma @mithunkapp]

ICON has 3D printed more than 270 homes and structures, including 100+ homes for people experiencing homelessness in Austin.

It just raised $200M and says it's on pace for 4x revenue this year.

Printing a house sounded like a gimmick not long ago. Now it's a real business.