michael

Genshin/ZZZ

19

[ren v2 ☀️ @riegantwt]

While the newer models look cool, i feel like they shouldve stopped so all the models can look cohesive. It feels jarring seeing 1.0 childe next to 7.0 odette

[michael @mityaqop]

@etheraphic @kibo_chan6219 @GenshinUniverse this would make sense especially with vodyanitsa coming out

[michael @mityaqop]

@MogosClaudia @GenshinUniverse Ignore genshin tiktok its absolute hell

[michael @mityaqop]

The most suitable career for _(Username)_ is Hunter.
Participate in the test to receive Primogems ×160 and a chance to win Intertwined Fate ×10. You can participate multiple times. #SnezhnayaCareerTest @GenshinImpact
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[michael @mityaqop]

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[michael @mityaqop]

@arlechinosfav @GenshinUniverse Done

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[michael @mityaqop]

@snoopytaru @GenshinUniverse Done!

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[michael @mityaqop]

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[michael @mityaqop]

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[michael @mityaqop]

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[michael @mityaqop]

@Obol_Lover When they get fatui faction buffs>>>

[michael @mityaqop]

@bawtekhina Use it in the shower it’s easier

[michael @mityaqop]

@bawtekhina isn’t it the other way..

[michael @mityaqop]

@broniechella ?

[michael @mityaqop]

@antiiheros it’s not that badd

[michael @mityaqop]

college been killing me but genshin still important 🙏

[alaho @arcalaho]

dancing between life and death
#tsarista #rhinedottir #ronova

[michael @mityaqop]

@Normad5566 @skirkheels general population like regulars who don’t see leaks

[SteamedBunX @SteamedBunBunX]

Let's talk about the real purpose of doomposting, and who these videos are actually made for.

Every year, right before Genshin opens a new region, the same pattern repeats. Channels nobody has ever heard of appear out of nowhere with suspiciously high production value. Clean editing, pro thumbnails, confident narration. They introduce themselves "as a longtime Genshin player," then explain why the game has gone bad, why it's dying, why it's over.

Their points sound convincing for about thirty seconds, then collapse the moment you apply any actual thought, because the deeper these videos go, the more factually wrong they get.

These channels drop one or two videos, then vanish forever. And the exact same wave hits every local Hoyo creator scene at the same time. Different languages. Same talking points. Fully synchronized.

One guy doing this is an opinion. But when dozens of channels doing it, timed to every major content drop, then deleting themselves afterward. That's a planned, coordinated campaign.

And here's the part everyone misses:

Doomposting is not targeted at people who know the game. It's targeted at people who DON'T.

And it works.

I was on my friend's stream just earlier and he unironically asked me, "Do you still play Genshin? I heard it's dying." I told him the game is doing just fine. His answer: "huh, that's just what all the youtubers said."

He has never played Genshin. He has zero way to tell truth from lies. Every confident, well-produced video the algorithm fed him said the game is dead, so that became his reality. Most people accept the first thing they see and never look further. And even the ones who do? That first impression is already burned in. Doomposting doesn't need to convince YOU. It just needs to be the first thing a stranger sees.

In China, this tactic is called counter-marketing. You can't stop a competitor from advertising, but you CAN poison the algorithm around them. So when the new region trailer drops and a curious potential player searches the game, they get bombarded with "THE FALL OF" / "IT'S OVER" / "THE END OF" videos engineered to hook them in the first second. Every dollar your competitor spends on marketing now delivers fresh eyeballs straight into your wall of negativity. Traffic, redirected.

And whether it's the one-video ghost channels or the "creators" whose entire brand is built on slandering Hoyoverse, most of it grows from the same root, and that root has real money behind it. Paid corporate slander (黑公关, literally "black PR") is a billion-dollar industry in China, and it only became fully, explicitly illegal under the law last year. That's also likely why HoYoverse is now suing Bilibili, and going after creators who took sponsorships from account-selling companies and competitor games while pumping out anti-Hoyo slander for traffic.

So the next time a brand-new channel with a Hollywood budget shows up two weeks before a region launch to inform you that one of the biggest live-service games on the planet is "dying," ask yourself one question:

Who was this video actually made for?
It's for People who's never played. It's for people who's just become interested. And it already working on them.