2023: $0 in my bank account
2026: Closed six-figure deals through LinkedIn DMs
I’m sharing my 29+ page playbook, built around a proven DM framework to help you get more responses and close more clients:
Pattern Interrupt
Moment of Incident
Curiosity Loop
Comment "Copy"
47 guest inquiries.
From a show I almost didn't take on.
2 episodes a month. Irregular posting. Super niche content. Not doing it for sales. Basic production. No distribution.
Said no in the first meeting.
Then my longest-running client called.
"Met them at an event this week. Heard about the show. You're the guy they should come to. You can really help them at this stage."
Said yes.
Locked in their schedule. No more irregular drops. Consistent theme across the channel. SEO across every title, thumbnail, and tag.
5 episodes later —
subscribers up 35%,
views up 70% per episode.
Worst performing episode held 8 minutes average retention.
47 form submissions for guest inquiries.
Season 2 closing. Season 3 launches in August. Second biggest retainer from next month.
Glad I picked up that call.
2023: $0 in my bank account
2026: Closed six-figure deals through LinkedIn DMs
I’m sharing my 29+ page playbook, built around a proven DM framework to help you get more responses and close more clients:
Pattern Interrupt
Moment of Incident
Curiosity Loop
Comment "Copy"