mkartson

Digital Marketer, Foodie, Sport Enthusiast, Runner, Cleveland is my City

[Ad Age @adage]

Connected TV ad spend is expected to grow 39% this year to $21.2 billion, according to a new report out of the Interactive Advertising Bureau, with three out of four video buyers surveyed noting that it is a "must buy" in their budgets this year. https://t.co/M8ujeSbWY4

[Ad Age @adage]

Moat claims a massive fraud scheme generated fake video ad impressions, ones that were never served and never seen, which siphoned ad money that would otherwise go to legitimate video apps. https://t.co/4VKnVwdBpS

[Kevin Kleps @KevinKleps]

The Indians' average rating on @SportsTimeOhio was 6.55 this season. That norm ...
— Ranked second in MLB
— Was the second-best in the last 13 years
— Almost topped the Cardinals for No. 1
— Is more impressive considering the Dish blackout
A lot more here:
https://t.co/0TxKVh2Ale

[Nielsen @nielsen]

Despite the buzz around streaming, typical U.S. adult streamers spend just 57 minutes per day streaming non-linear content to their TVs. That's significantly less time than they spend with linear TV: two hours, 42 minutes. https://t.co/t1taRuhe2H

[mkartson @mkartson]

@rob_yong_ @WSOP 8923

[EMARKETER @eMarketer]

We revised our programmatic video forecast upward due to spend on these channels: https://t.co/NSa9fpkVZs

[EMARKETER @eMarketer]

Consumers are most likely to see a relevant ad on TV compared to these other mediums: https://t.co/poE4RfB58Z

[EMARKETER @eMarketer]

What is the shelf life of TV ads? Are DVRs wasting money? Here is the latest: https://t.co/xibrHD7OuQ

[EMARKETER @eMarketer]

Agency pros say #fraud is the biggest threat to their budgets: https://t.co/LTl0eSgtPs

[Larry Kim @larrykim]

🚀The difference between sales and marketing

[VAB @VABintel]

FAANG collectively spent over $2 Billion on TV in 2018, which was more than double their annual investment vs three years ago. Click below for a brief analysis into how the major tech giants are doubling down on their TV investments.
https://t.co/9VP9JuOLvV

[Spectrum Reach @SpectrumReach]

Read our biggest takeaways from the 2019 #NADAShow: https://t.co/yz5sDMrRnT

[Spectrum Reach @SpectrumReach]

Great insights from #NADAshow. If you didn't make to San Francisco, this is the next best thing. http://#automotive #marketing

[Spectrum Reach @SpectrumReach]

Richard Petty + The Black Widow = priceless! #NADAShow

[Spectrum Reach @SpectrumReach]

Is prime time still relevant in this era of device fragmentation?
The answer is a resounding “Yes”!
Learn more about audience habits from @Nielsen: https://t.co/hNheJZifdb

[MarTech @martechismktg]

IAB: Digital ad revenues could exceed $100 billion for first time in 2018 by @AmyGesenhues https://t.co/cSyOnGcUTi

[Search Engine Land @sengineland]

Google is retiring the AdWords & DoubleClick brands in a major rebranding aimed at simplification by @ginnymarvin https://t.co/gbXiYICpyL

[Spectrum Reach @SpectrumReach]

"Targeting the right audiences can only be executed if the data that powers it is accurate and comprehensive." Audience-Based Buying Is Ready to Go Mainstream – @Adweek https://t.co/Jx6JIslL7b

[Spectrum Reach @SpectrumReach]

Your current and potential customers are consuming more media than ever before, layering digital and mobile media on top of their TV consumption. Get our full research on Media Matters in 2018: https://t.co/otuVHWXBgz
#AdvertisingTips #MarketingTips

[Ad Age @adage]

Google's answer to header bidding is becoming widely available today after two years of testing. https://t.co/w03cSWy9GR