Meagan French

Founder of @LotusGrowth, building #demandgen programs for high-tech companies. @Marketo Certified Expert and Google Partner.

[Meagan French @mkfrench]

@juliaturner @gabrielroth #slateplus question. I'm curious about the economics of Oscar campaigns: Who pays for them and creates the strategy? Are they effective? Are there any notable failed ones?

[Meagan French @mkfrench]

@meganfabulous Now I'd really like to see a pic of your outfit :)

[Meagan French @mkfrench]

“If we’re not aligned, marketing becomes irrelevant. It’s a nice to have, not a need to have. It’s a cost center and not a revenue center.” - @jennsteele @madisonlogic #pipelinemarketing

[Meagan French @mkfrench]

"Leads don't matter. Leads that will eventually become customers matter." - @mikedorsey @datafoxco #OpsStars

[Meagan French @mkfrench]

The evolution of the CRM. HINT: It didn't start with Salesforce. @datafoxco @mikedorsey #opsstars

[Meagan French @mkfrench]

"Start small, outgrow your system - don't let your system outgrown you." - @JamiSchwartz #OpsStars

[Meagan French @mkfrench]

Looking good, #OpsStars #ABMS2018

[Meagan French @mkfrench]

#Dreamforce2018 prep in full swing.

To find out how your #ABM program stacks up take the 3 minute survey at https://t.co/i7E9QOrgKl.

[Meagan French @mkfrench]

Optimize and improve performance first, upsell later. #demandgen

[Meagan French @mkfrench]

Is it just me or are ad platform account managers almost completely useless?

[Meagan French @mkfrench]

Trying to upsell clients to more ad spend/products while campaigns are performing poorly is like trying to sell a car while the engine is dying. It doesn't work. #demandgen

[Meagan French @mkfrench]

5 ways to hack #blockchain in the enterprise @CSOonline - https://t.co/dlulDkX1R9

[Meagan French @mkfrench]

@sarah_edo @dizzyd Holy crap! Congrats @dizzyd. Very well deserved indeed. : )

[Meagan French @mkfrench]

For #CMOs, It's talent, not tech that drives organizational growth via @KatieMartell

[Harvard Business Review @HarvardBiz]

By acknowledging and countering our biases, we can expand our pool of collaborators and improve financial performance.
https://t.co/nCpY1fy4SF

[Meagan French @mkfrench]

Not everyone with "C" in their title is created equal, which leads to the question: to whom should these CISO's report? https://t.co/XSoOyFcxHR

[Meagan French @mkfrench]

White House cybersecurity report shows federal agencies still struggling to get secure -- @washingtonpost https://t.co/k44Q5bXpmf

[Matt Cutts @mattcutts]

If you build government tech, there's some serious wisdom in here: https://t.co/rgzTryJNIR

Especially about
- avoiding big-bang launches
- don't develop requirements and then throw them over a wall
- don't launch, then shift to maintenance mode; keep systems evergreen

[Meagan French @mkfrench]

Direct mail is new again, this time with much better targeting and analytics. https://t.co/M794sRJTTr