Malcolm McKinnon

Thorny problem solver - I tweet about Data Science and Human Behaviour convergence in marketing, learned from growing direct response companies.

[Lucy Heskins @lucy_heskins]

"WE SELL TO EVERYONE".

This is just one of the mistakes you can make when creating a go-to-market strategy for your startup.

Here are the others, complete with ideas on what you *should* be focusing on instead.

[Malcolm McKinnon @mkmckinn]

Thinking about the relationship between the customer journeys and web analytics (e.g. the move to GA4)? I'm working on a framework... it involves generating data driven avatars from customer profitability databases. Anyone else doing this?

[Malcolm McKinnon @mkmckinn]

How does Halo4 effect the avid gamer versus the novice gamer? Find out in Intumetrics latest report: http://t.co/LmTtjJT7 #halo4

[Malcolm McKinnon @mkmckinn]

Compelling Piece on Information Design http://t.co/2CdRuJw #infographic

[Malcolm McKinnon @mkmckinn]

IFTF's technology and its projected impact on well being. http://t.co/aHFMWEe #infographic #ehealth

[Malcolm McKinnon @mkmckinn]

eMarketer - glimpse of patient online use: http://t.co/UQAUR3R

[Malcolm McKinnon @mkmckinn]

The patient's role in medicine: http://t.co/gCVeQAt; and discussion http://t.co/SN5iEJ1

[Malcolm McKinnon @mkmckinn]

@azaaza Similar: http://t.co/C0StbK3

[Malcolm McKinnon @mkmckinn]

Interesting comments from Roger McNamee: http://t.co/8w0bWob