Simon Daniels

Marketing Operations thought curation: People/Process/Data/Technology/Analytics. Forrester analyst. Views own, no endorsements should be inferred.

[Simon Daniels @mktgopsguy]

#Revops teams have a crucial role to play to ensure the entire revenue ecosystem works together when selecting data providers. Three approaches present themselves https://t.co/eJzcefh2aE to bring this about!

[Simon Daniels @mktgopsguy]

Agenda for @Forrester B2B Summit North America 2025 is live! We're also accepting nominations for our 2025 B2B Return On Integration (ROI) Honors and B2B Programs Of The Year (POY) Awards https://t.co/YRHSLhylDV. Speakers, session topics, keynote events, & award details here…

[Simon Daniels @mktgopsguy]

Following another successful Forrester B2B Summit EMEA, here's my round-up of #RevenueOperations hot topics from our 1on1 conversations with delegates https://t.co/bR7fH8TkpT. What would you have asked?!

[Simon Daniels @mktgopsguy]

It's @Forrester Predictions time and here's a round-up of what we think is in store in 2025 for B2B Marketing https://t.co/cKSyHJ4Prd - GenAI As A Growth Driver Will Put B2B Executives To The Test .

[Simon Daniels @mktgopsguy]

Take a look at my round-up of round-ups for #ForrB2BSummit that has kicked-off in London today https://t.co/61DdXwqogJ. Still time to join us in person or online! https://t.co/Xdpl9tf9sP

[Simon Daniels @mktgopsguy]

#GenAI brings new capabilities to evolve #B2B personalization into contextual interactions says @Forrester analyst @jjhnsn. Check out her latest blog https://t.co/LlaOft75bW with 7 strategic & practical ways to use genAI to deliver more impactful personalization.

[Simon Daniels @mktgopsguy]

@Forrester VPs Ian Bruce and Mike Proulx dig into findings from new research on this week’s episode of the #ForresterPodcast that suggest what you’ve been hearing about the fortunes and misfortunes of CMOs is (mostly) wrong… https://t.co/JeDz7IcEIC

[Simon Daniels @mktgopsguy]

At #ForrB2BSummit it’s not all about sitting in darkened rooms listening to people telling you what to do! @nbriggsB2B outlines all the interactive sessions in London this year https://t.co/vF4jPx4c1Q that will help embed some of the concepts we’ll be introducing on stage.

[Simon Daniels @mktgopsguy]

Really interesting discussion in the latest episode of the @Forrester What It Means podcast on the world of passwordless authentication using emerging technologies like passkeys and biometrics. https://t.co/MOF5D9wWCB

[Simon Daniels @mktgopsguy]

Learn more about the winners of the @Forrester B2B Return On Integration Honor And Program Of The Year Awards For EMEA https://t.co/7qeCQt6fuv and join me at #ForrB2BSummit in London next month where I will be presenting the awards to the deserving winners!

[Simon Daniels @mktgopsguy]

Excited to be speaking at @AntiConMedia on Thur Oct 17 in London. I'll be talking about moving beyond org charts & job titles in #revops to adopting a high-performance operating model. Claim your complimentary pass to #AntiCon at https://t.co/eL2SNs4ajZ and I'll see you there!

[Simon Daniels @mktgopsguy]

Here's a quick round-up of the keynote sessions at @Forrester #ForrB2BSummit that comes to London next month https://t.co/XOGHH12thp. And following last year's 80s synth-pop themed session that yours truly co-presented, this year we turn to a popular 80s TV show… Don't miss out!

[Simon Daniels @mktgopsguy]

It's my privilege to present the @Forrester 2024 B2B Return on Integration Honors & B2B Program of the Year awards at #ForrB2BSummit in London next month https://t.co/JPCgk0USWX Join us in person or virtually to find out about the fantastic work the winners have been doing!

[Simon Daniels @mktgopsguy]

Find out what’s in store at next month’s @Forrester B2B Summit EMEA in this round-up from @nbriggsB2B. https://t.co/D4hSkc5H4I #forrb2bsummit

[Simon Daniels @mktgopsguy]

My colleague @nbriggsB2B examines whether the term GTM is here to stay or just a new name for an old thing… https://t.co/u9uBdgyz1Z

[Simon Daniels @mktgopsguy]

When @forrester created its generative AI tool, Izola, we learned some very valuable lessons. Here our CEO @gcolony discusses five that help leaders on their own genAI journeys. https://t.co/M52tvejCWK

[Simon Daniels @mktgopsguy]

It's easy for #Revops to put all their focus on ensuring revenue teams are fully Gen AI enabled at the expense of their own adoption. In our latest blog https://t.co/7DOjZpaVvw @ktlinford & I outline opportunities for Revops teams to embrace AI and boost their own efficiency.

[Simon Daniels @mktgopsguy]

Among the findings from the @Forrester State Of B2B Events Survey my colleague @conradmills reveals that data & technology are key priorities for event leaders https://t.co/lggAXcanNa, highlighting the role that #revops must play in ensuring the success of this crucial tactic.

[Simon Daniels @mktgopsguy]

Oracle Exits The Advertising Business https://t.co/uaSp2u7wjc explains Forrester's @sliuf.

[Simon Daniels @mktgopsguy]

What HubSpot’s LinkedIn integration means for the future of sales and marketing https://t.co/Cvng2EchUY says @alischwanke via @martechismktg.