Michelle Jacobs

analytics expert, parrot head, fan of trampolines and boogie boarding

[Michelle Jacobs @mljacobs]

Today, InMarket announced the acquisition of ChannelMix, which will empower marketers to make even stronger data-driven decisions that will maximize media efficiency and effectiveness.

Read more here: https://t.co/NbisdjElCR

[Michelle Jacobs @mljacobs]

@Fly_KansasCity What’s the long term solution for garage parking? Are you building a second garage?

[Michelle Jacobs @mljacobs]

@QuintonLucasKC 1. Clear isn’t open yet for some reason and TSA lines are very long
2. Parking garage is full. Parking was one of the biggest issues at the old airport, how was this not addressed?

[Michelle Jacobs @mljacobs]

Celebrating National Puppy Day: What Marketing Analytics Can Learn from Our Furry Friends https://t.co/54QBBgadkf via @LinkedIn

[Michelle Jacobs @mljacobs]

Embracing Playfulness: How National Goof Off Day Can Inspire Your Marketing Analytics Strategy https://t.co/aRAE4C5bVN via @LinkedIn

[Michelle Jacobs @mljacobs]

A Tasty Twist on National French Bread Day with Marketing Analytics and AI https://t.co/cSPIxr6cu7 via @LinkedIn

[Michelle Jacobs @mljacobs]

Finding the Perfect Slice: How Marketing Analytics and Pi Day Go Hand-in-Hand https://t.co/VhnSoeQtxu via @LinkedIn

[Digital Summit Series @DigitalSummits]

Heads up: @MattHertig from @ChannelMix will be speaking on Stage 2 at 9:15am ET to discuss how to measure marketing value in a cookieless world. He’ll cover how cookies are leading marketers astray, the transition to first-party and more!

#DataAnalytics

[Michelle Jacobs @mljacobs]

15 years ago, @MattHertig and I started @AlightAnalytics as an analytics agency. Today, we’re excited to complete our evolution to a SaaS-based analytics company under the #ChannelMix brand! #thefutureisfirstparty #futureready #marketinganalytics https://t.co/0TvIHfwtES

[ChannelMix @ChannelMix]

There are 4 ways to measure marketing impact. No. 1 (third-party cookies) is going away, but you still have other options. #DSDAL @MattHertig

[ChannelMix @ChannelMix]

It's not really a conference until we break out the putting green. If you're at Digital Summit Dallas today or tomorrow, come say hello at the Alight booth! #DSDAL

[Michelle Jacobs @mljacobs]

Thanks @KCIAirport for making it super easy to get to my car with a toddler and my suitcase. Love having to leave my child alone while I haul a suitcase down 2 flights of stairs.

[Michelle Jacobs @mljacobs]

@worldsoffun please work out a better plan for exiting traffic at park close. It just took 45 min to get out of the parking lot. One lane is not sufficient

[ChannelMix @ChannelMix]

If you're at Traffic & Conversion Summit, visit the Alight Analytics booth to try our putting green! #TCS2021

[Michelle Jacobs @mljacobs]

SIX STRAIGHT YEARS!!!!

[ChannelMix @ChannelMix]

Thank you to everyone — clients, team members and partners — who has had Alight’s back over the years. You’re a big reason why we’re on this year’s Inc. 5000! #Inc5000 @mljacobs

[Michelle Jacobs @mljacobs]

#VanityMetrics are the #fastfood of #marketingdata https://t.co/kwNxRF3glk

[Michelle Jacobs @mljacobs]

@blacktightz Now I understand the source of the frustration from these responses. It isn’t about asking for a raise. It’s about saying “in x months I want to take on the extra responsibilities of 1,2 and 3 and am aiming for a target salary of y. Here is my plan to get there, any obstacles?”

[Michelle Jacobs @mljacobs]

@blacktightz My PSA to employees is don’t wait until you have another job offer to discuss your salary and career goals with your manager. That should be an ongoing conversation throughout your lifespan at a company and part of every 1x1.

[Michelle Jacobs @mljacobs]

@stepheelovell @blacktightz If an employee isn’t allowed to meet with their manager then yeah there are way bigger HR/culture issues that need to be addressed with senior management and HR.

[U.S. Surgeon General @Surgeon_General]

As a parent, I know we all want to do everything we can to keep our kids safe. Kids under 12 aren't yet eligible to get vaccinated – which means they’re relying on us to get vaccinated so we can shield them from #COVID19 and its possible health complications.