M.Cannon

Using Creativity to bring Value to the World, One Action at a time | Building @Idevalux

[M.Cannon @mm_cannon]

What I've shared instead is the thinking. Why structured responses over open-ended ones, why elimination matters more than confirmation, and why I evaluated before I started building.

[M.Cannon @mm_cannon]

Most people building in public share the product. Screenshots, dashboards, metrics, progress updates. That's the norm and it works.

I've taken a different approach with Idevalux. I've shared almost nothing about the interface, the dashboard, or the evaluation flow.

[M.Cannon @mm_cannon]

The willingness to rank — to say this one gets my full attention and these do not — is uncomfortable. But that discomfort is the cost of traction.

[M.Cannon @mm_cannon]

There is a pattern I see in smart people who cannot gain traction: they treat every idea like it deserves equal consideration.

This feels fair, democratic and intellectually honest.

[M.Cannon @mm_cannon]

Not all ideas are equal. Some have stronger market fit. Some align better with your skills and constraints. Some have economics that work at your current scale.

[M.Cannon @mm_cannon]

There's a difference between believing in an idea and evaluating one.

I believed in all of mine. The evaluation disagreed.

That disagreement is the reason I'm building one product instead of still deciding between several.

[M.Cannon @mm_cannon]

Idevalux is the system I wish existed when I was cycling through ideas with no framework to evaluate them.

The landing page is live!

[M.Cannon @mm_cannon]

I have been building something since the beginning of the year, and now I can share it with you.

It is called Idevalux.

Structured decision systems for the Entrepreneur, Founder, or Creator who has ideas but no reliable way to know which one is worth pursuing.

[M.Cannon @mm_cannon]

I built it because I was that person. I had a book idea, a clothing line, and a YouTube channel — all competing for my attention at the same time, none getting my full effort.

The problem was not motivation. It was selection.

[M.Cannon @mm_cannon]

The person who "just started" and succeeded usually had something else going for them: prior exposure to the market, an existing audience, a skill set that reduced execution risk.

This is why it’s important to: Evaluate first, then start with conviction.

[M.Cannon @mm_cannon]

The most common advice for someone stuck between ideas is "just pick one and start." That advice has a hidden assumption most people miss.

The hidden assumption: that starting will generate the information you need to know whether you picked correctly.

[M.Cannon @mm_cannon]

Sometimes it does. More often, starting generates momentum — and momentum is not information. Momentum tells you that you are moving. It does not tell you that you are moving in the right direction.

[M.Cannon @mm_cannon]

The people who build are not braver.

They moved the idea from the environment where it could only be imagined to the environment where it could be tested.

[M.Cannon @mm_cannon]

The difference between an idea that stays in your head and an idea that becomes something real is not courage or timing. It is one specific action most people skip.

That action: subjecting the idea to a standard that exists outside your own head.

[M.Cannon @mm_cannon]

Inside your head, every idea has potential. Your imagination is a generous evaluator.

Outside your head, the idea meets friction. Real constraints. Honest questions. Angles you had not considered.

[M.Cannon @mm_cannon]

@phuctm97 @ElitzaVasileva This is a great combination of blending the physical world with the digital world!

[M.Cannon @mm_cannon]

The second question optimizes for durability. You measure where each idea would break under real pressure.

The best-sounding idea and the most durable idea are rarely the same one.

And durability is what you need when the initial excitement fades and the daily grind begins.

[M.Cannon @mm_cannon]

The question I stopped asking: "Which of my ideas is the best?"

The question I started asking instead: "Which of my ideas has the fewest fatal weaknesses?"

[M.Cannon @mm_cannon]

The first question optimizes for strength. You measure how excited each idea makes you, how big the market seems, how well you can articulate the value proposition.