Andy Milligan

Web + SEO Experts for Healthcare | Founder @ MMG Studio

[Andy Milligan @mmg__design]

This concierge medicine practice got ripped off $55k by a bad SEO agency,

so I went to their website and fixed it in six minutes.

[Andy Milligan @mmg__design]

Do LinkedIn company pages even matter anymore?

[Andy Milligan @mmg__design]

New work for The Translation Team 🤌🏻

[Andy Milligan @mmg__design]

The longer we are in business, the more important it becomes that we take care of ourselves.

Recently, I have been through a ton of highs and lows.

(Not just in business, but also personally!)

[Andy Milligan @mmg__design]

Okay, we have officially LOST the plot.

I can’t think of a better way to:

appear scammy
deteriorate the trust of customers
present yourself as a less-than-perfect option

…than by creating FAKE video testimonials to put on your website?!

[Andy Milligan @mmg__design]

Following up on the HIPAA post from last week: THIS is what trips up a lot of healthcare marketers when it comes to website compliance:

BAAs.

[Andy Milligan @mmg__design]

Your homepage is the front desk.

…Not the whole hospital.

A lot of founders and marketers I talk to want to put EVERYthing on the homepage…

Every product.
Every case study.
Every team member.
Every conference they attend (seriously. Real story.)

But, you can't blame them.

[Andy Milligan @mmg__design]

You can’t control WHERE customers are when they are in the moment of decision.

Could be LinkedIn.
Could be your website.
Could be a video someone half watches while eating a turkey melt.

[Andy Milligan @mmg__design]

Last week I made a post about the “MMG vs. Claude” comparison page on our website.. and it went pretty nuts😂So naturally, I am doubling down and going a little deeper. Today on the channel I recorded a full breakdown: I took a client site we built from scratch and had AI copy it

[Andy Milligan @mmg__design]

In the end, it’s the team that counts.

Last week, the team Ama Columbus had our annual board retreat.

[Andy Milligan @mmg__design]

I made a very unwise financial decision, guys.

Let me explain.

In what world does it make sense to:

[Andy Milligan @mmg__design]

Here is why 90% of website redesigns fail:

(From a guy who has 35,000 website tests)

Groupthink.

[Andy Milligan @mmg__design]

What happens when you hire Claude for your healthcare website?

I was too…

so I compared it to our human services to show the difference.

Last weekend, I spent (perhaps an unjustifiable amount of time) making MMG vs. AI competitor comparison pages for our own website.

[Andy Milligan @mmg__design]

Columbus is filled with the best of em.

Last week, I had the pleasure of meeting Lawrene Harchaoui, MBA to discuss design, marketing careers, how to raise amazing kids. And to nobody’s surprise…

she completely schools me in all of these things 😂

[Andy Milligan @mmg__design]

Reason 13,080,998 why HIPAA is frustrating:

There is NO official pass / fail test.

(Although, plenty of people will try and sell you one 😉)

No government agency issues a fullproof HIPAA certification for websites.

[Andy Milligan @mmg__design]

If I could have an interview played at my funeral, this might be the one.

If you’re a marketer and aren’t listening to The marketers exit… what are you doing?!

Recently my favs Tas and Tim had me on the pod I loved our conversation.

[Andy Milligan @mmg__design]

New pages for Vibrix Pharmacy’s Patient Mobile App 🤌🏻

[Andy Milligan @mmg__design]

Nobody will care in the beginning. Literally, NOBODY.
I’m sorry to be so blunt, few people care about early days of building that you HAVE to persist despite all the signals. I started posting monthly retros in February of 2024, and DAYS would go by before even it got ONE view.

[Andy Milligan @mmg__design]

What is the RIGHT way to run a board meeting?

My friends and I at AMA Columbus took a little Friday morning detour to head over to Brick house blue.

In case you didn’t know, Innovate new albany outs on incredible events, and this one by Kerri mollard was awesome as well.

[Andy Milligan @mmg__design]

How do buyers in healthcare read our websites?

Last week, I chatted with the team at Ampliz on their podcast, the Healthcare GTM Show, about exactly this.