mmi Analytics

As the global standard for beauty industry analytics, we equip brands with actionable intelligence that allows them to win in an ever-evolving territory.

[mmi Analytics @mmi_Analytics]

We love helping clients make an impact with their beauty brand online and our influencer marketing solution plays a big part in that 🎯 Today we are proud to announce that influencerCONNECT has a new name.. influencerIMPACT
#rebrand #influencerIMPACT #influencerMarketing

[mmi Analytics @mmi_Analytics]

85% of brands are planning to up their TikTok ad spend in 2023.

This tactic boosts sales for social media savvy brands. So how much can brands expect to spend on influencer marketing advertising on TikTok? ..

#TikTok #TikTokAdvertising #beautyIndustry
https://t.co/VmViTACm1d

[mmi Analytics @mmi_Analytics]

From #fragrance to #skincare to #haircare, independent brands are making their mark on the #beautyIndustry. @BoF shares some key insights from lessons in a recent case study covering 3 indie start-up brands @DSANDDURGA, K18 and @glowrecipe 👇

https://t.co/5D4raT9H3k

[mmi Analytics @mmi_Analytics]

🎉 Happy New 2023 from all the team at mmi 🎈

#newYear2023

[mmi Analytics @mmi_Analytics]

Missed our recent blog on content trends from the best skincare brands on TikTok? Want to know which #skincare brands got the most mentions on #TikTok from Jan to November this year...

#TikTok #skincare #skincareBrands #socialMediaMarketing #beautyBrands

https://t.co/6AG6ZkURBt

[mmi Analytics @mmi_Analytics]

🎄We wish you a happy, relaxing and enjoyable holiday season! ☃️

#christmas2022 #seasonsGreetings

[mmi Analytics @mmi_Analytics]

Promoting #skincare on Instagram, YouTube and, now, #TikTok, is notoriously challenging. So to help inspire you for 2023, we looked at some of the top content trends across the best skincare brands on TikTok 👇

#beautyIndustry #beautyBrands 


https://t.co/l71vcGBmAc

[mmi Analytics @mmi_Analytics]

🙎 Looking for an influencer marketing platform that provides the right level of automation and data granularity to help you plan and manage campaigns? Here's our top 9 feature recommendations…🎯

#influencerMarketing #beautyIndustry #socialInfluencers

https://t.co/dWmq8x1vhz

[mmi Analytics @mmi_Analytics]

🔎 As we head into 2023, 5 key beauty PR and marketing trends are already emerging and are proving that engagement is more vital than ever in the new year. Find out more in our latest blog ...

#2023BeautyIndustryTrends #beautyIndustry #influencerMarketing
https://t.co/UpBmWshFiT

[mmi Analytics @mmi_Analytics]

🔎 As we head into 2023, 5 key beauty PR and marketing trends are already emerging and are proving that engagement is more vital than ever in the new year. Find out more in our latest blog ...

#2023BeautyIndustryTrends #beautyIndustry #influencerMarketing
https://t.co/hltYHvqZCu

[mmi Analytics @mmi_Analytics]

🚀Propelling your #beautyProduct line forward isn’t easy in a saturated space, but benchmarking is a key stepping stone to accelerating success. The question is, what should you be #benchmarking?
#beautyMedia #competitiveBenchmarks #influencerMarketing
https://t.co/5rOKfnLtqo

[mmi Analytics @mmi_Analytics]

Google’s AR shopping feature will help the beauty industry cover more ground as an extensive database helps shoppers make informed purchases. Read about it here ....

#beautyIndustry #ar #tech #beautyBrands #Google
https://t.co/aeKoJ36WPC

[mmi Analytics @mmi_Analytics]

🔎 As we head into 2023, 5 key beauty PR and marketing trends are already emerging and are proving that engagement is more vital than ever in the new year. Find out more in our latest blog ...

#2023BeautyIndustryTrends #beautyIndustry #influencerMarketing
https://t.co/AK798T4MDe

[mmi Analytics @mmi_Analytics]

As more and more shoppers click, swipe and tap their way to that new face mask or lipstick 💄, the only way is up in etail! Here's how to start optimising with competitive benchmarking...
#ecommerceInsight #skincare #haircare #fragrance #cosmetics #etail

https://t.co/0iqSzQ7qnG

[mmi Analytics @mmi_Analytics]

🔎 As we head into 2023, 5 key beauty PR and marketing trends are already emerging and are proving that engagement is more vital than ever in the new year. Find out more in our latest blog ...

#2023BeautyIndustryTrends #beautyIndustry #influencerMarketing
https://t.co/Ro9NBI7oGQ

[mmi Analytics @mmi_Analytics]

📽️ Brands like Tower28 are making e-commerce feel like social media by integrating UGC videos on the product pages of all of its key products. Find out what impact its having ...

#beautyIndustry #ecommerce #socialCommerce #etail #TikTok

https://t.co/g2FQBgA6lc

[mmi Analytics @mmi_Analytics]

🚀Propelling your #beautyProduct line forward isn’t easy in a saturated space, but benchmarking is a key stepping stone to accelerating success. The question is, what should you be #benchmarking?
#beautyMedia #competitiveBenchmarks #influencerMarketing
https://t.co/d34DO5yws4

[mmi Analytics @mmi_Analytics]

✂️Cut through the noise of the beauty marketplace and make your beauty product launch special with our tips below...

#beautyProductLaunch #beautyProducts #cosmetics #makeUp #skincare #beautyBusiness

https://t.co/3OgmYa2DEu

[mmi Analytics @mmi_Analytics]

#BeautyBrands have seen jaw-dropping sales figures as a result of going viral on 📽️ TikTok so when planning your next beauty launch you need a #TikTok strategy that truly resonates. Here's how 👇
#beautyProductLaunch #tikTokStrategy #beautyIndustry

https://t.co/TeAFcRsU49

[mmi Analytics @mmi_Analytics]

The beauty industry is competitive but can also be very lucrative when marketing is handled correctly. Here's 5 top Marketing Strategies to level up your #beautyBusiness from @Entrepreneur 👇

#beautyBrands #beautyMarketing #VR #AR #influencerMarketing

https://t.co/mSfSjlFEZm