Marcel M.Siegert

Follow me for news on #Digital #Marketing #Leadership. Views are my own.

[Paul Couvert @itsPaulAi]

It's crazy how slow and inaccurate ChatGPT's internet search is.

Don't use it for academic purposes, this free AI tool is much better.

Here's a simple tutorial on how to access and use this tool:

[Harvard Business Review @HarvardBiz]

Thinking strategically is about asking the tough questions. Your experience may give you a unique lens to view a problem. Push yourself to use it. https://t.co/hPYtDZvJ4s

[WirtschaftsWoche @wiwo]

Die Inflation verändert Konsumgewohnheiten – und lässt damit Traditionsmarken aussterben. Ein Überblick, welche Marken im vergangenen Jahr verschwunden sind. https://t.co/OdoOC616fK

[Marcel M.Siegert @mms_digital]

Can Design Thinking Succeed in Your Organization? https://t.co/UvKkCq66YS

[Harvard Business Review @HarvardBiz]

The research is clear. Loneliness is bad for everyone — individuals and companies. It’s on managers to foster a sense of belonging for their teams. https://t.co/xL8qp9icN0

[MIT Sloan Management Review @mitsmr]

Science-backed steps to improve meetings and build trust. https://t.co/cVt6lJm9Nw

[BlachReport @BlachReport]

Meaningful Brands 2023: Havas legt aktuelle Markenstudie vor Seit 2008 untersucht die Havas Group mit ihrer globalen Markenstudie Meaningful Brands, wie Marken sich einen nachhaltigen Bedeutungspart im Leben der Menschen erarbeiten können.

https://t.co/WJQVIIx5vR

[Marcel M.Siegert @mms_digital]

ChatGPT & Co: 40 Prozent der Deutschen fürchten um ihre Jobs https://t.co/cQ8tC1jf5p via @Netzoekonom

[Harvard Business Review @HarvardBiz]

One of the biggest opportunities generative AI offers to businesses and governments is the ability to augment human creativity and overcome the challenges of democratizing innovation. https://t.co/7GBuOIxndm

[MIT Sloan Management Review @mitsmr]

The information we read or hear forms a network in memory that helps us process the information later. This is used as a cue to judge information as true: https://t.co/Tyj3hmeegr

[MIT Sloan Management Review @mitsmr]

A center of excellence is essential for companies seeking to address problems that are challenging and complex and have a potentially high value. Read on: https://t.co/wzCk24nTeJ

[Marcel M.Siegert @mms_digital]

Why We Need a New Formula for Creativity in B-to-B Advertising https://t.co/oTV07C4OJe

[MIT Sloan Management Review @mitsmr]

Effective leadership in a hybrid world requires different skills that go beyond traditional team leadership: https://t.co/h3YFblrm2n

[Marcel M.Siegert @mms_digital]

Seven new no-cost generative AI training courses to advance your cloud career @googlecloud https://t.co/dSGiz60T4G

[MIT Sloan Management Review @mitsmr]

When trust cultivates purpose and purpose generates energy, people are more likely to become productive, engaged collaborators: https://t.co/QHZaAL65a6

[MIT Sloan Management Review @mitsmr]

Corporate purpose can have an impact only if senior leaders thoroughly embrace it and are prepared to make changes in how the company conducts itself. https://t.co/hwvDBOR9zm

[MIT Sloan Management Review @mitsmr]

Five questions to guide one-on-one meetings:

1. What’s going well?
2. Where can I help?
3. What are your top priorities these days?
4. Is there anything new or upcoming you’d like to put on my radar?
5. How are you feeling outside of work?

https://t.co/cVt6lJm9Nw

[Marcel M.Siegert @mms_digital]

Google to test ads in generative AI search results https://t.co/bH7JdNOpWS

[MIT Sloan Management Review @mitsmr]

When trust cultivates purpose and purpose generates energy, people are more likely to become productive, engaged collaborators: https://t.co/QHZaAL65a6

[Marcel M.Siegert @mms_digital]

Airbnb says ‘full funnel approach’ to marketing is driving ‘strong’ ROI https://t.co/ZubkipGwmI