Mario Natarelli

Passionate about building intimacy between people brands and technology. Managing Partner

[Toronto Blue Jays @BlueJays]

Eloy Jiménez has a .937 OPS this Spring 🔥

[MBLM @mblm]

Nutella leads the indulgence archetype in our 2025 Brand Intimacy Study. With an indulgence score of 81, the brand captures the joy and comfort people crave, showing how pleasure and emotion build lasting bonds.

Explore the data: https://t.co/lV8cYKBDdI

[MBLM @mblm]

Netflix’s bid to acquire Warner Bros. aims to unify a century of iconic entertainment with the streaming giant, bringing powerhouse brands like HBO into one powerful ecosystem. Merging these creative worlds could reset the emotional stakes of the entire streaming landscape.

[MBLM @mblm]

The automotive industry is changing fast. Ranking third in our 2025 Brand Intimacy Study, it shows how emotional connection remains essential as legacy brands and EV newcomers compete for lasting loyalty.

Read more: https://t.co/cc0oH3ypuA

[MBLM @mblm]

Amazon leads in emotional connection. Walmart performs through daily ritual. Target builds warmth and reliability. Our Brand Intimacy insights reflect this spread.



Explore and compare them: https://t.co/GXd2r8sJW9

[MBLM @mblm]

We’re thrilled to announce that our marketing work with @Prysmian was recognized with a Best in Show Davey Award for Promotional & Branding! A special thank you to our dedicated team and to Prysmian for their ongoing collaboration and trust. 🏆
https://t.co/JUSREb7FTy

[MBLM @mblm]

A renewed brand experience that puts the NFL’s Total Wellness mission front and center. See how we helped turn outdated content into a powerful, purpose-driven platform for meaningful engagement with players, coaches, staff, and their families.

https://t.co/yaOr9mxg7A

[MBLM @mblm]

Listerine leads the ritual archetype in our 2025 Brand Intimacy Study, becoming a trusted part of daily routines. With a BIQ score of 27.3, it shows how strong connection forms when a brand becomes a habit.

See the data: https://t.co/zClfQc1kiL

[MBLM @mblm]

Beauty and personal care ranks sixth in this year’s Brand Intimacy Study, rising four spots. As connections deepen, brands that move beyond products to feelings are redefining the meaning of beauty.

Read the article: https://t.co/h4FvdSuNIM

[MBLM @mblm]

Our work with @3PillarGlobal has received a platinum Marcom Award in the Branding Refresh category! A big thanks to both our amazing team and 3Pillar’s for helping bring this vision to life.

See more about our award-winning work here: https://t.co/18eNLKoNLI

[MBLM @mblm]

Media and entertainment leads in emotional connection, shaping how we laugh, cry, and escape. Disney continues to lead, followed by Netflix and YouTube, proving that storytelling drives loyalty.

Read more: https://t.co/caMrgvhrRN

[MBLM @mblm]

Celebrating our 15 years, this brand is probably our most iconic, ranking #1. From heritage to modernity, we helped redefine how the world sees Mexico. A national brand reborn.

Explore the story: https://t.co/fd1XN70Bmb

[MBLM @mblm]

A bold new chapter for Hofstra University—renewed brand, reimagined website. See how we brought their vision to life: https://t.co/1ZCcvJMgEq

[MBLM @mblm]

As we mark 15 years of MBLM, we’re spotlighting the work that shaped us. #2: American Airlines — a brand built on movement, emotion, and connection, soaring with purpose.

See the case: https://t.co/ztAOdAcC4O

[MBLM @mblm]

For our 15th anniversary, we’re looking back at 15 brand moments that made us proud. Here’s #3 in our countdown. A trusted mark, reimagined for the modern world. We helped UL evolve from safety to trust.

Read the story: https://t.co/6YEvNt6PKH

[MBLM @mblm]

Almost there in our 15-year celebration. Another one of our favorites, #4. A financial powerhouse with a human side. We helped AB define a new era of trust and transparency.

Discover the case: https://t.co/ParPOoZ1cJ

[MBLM @mblm]

Continuing our 15-year celebration with another favorite brand from our journey, #5.
From heritage to horizon. MBLM reimagined ADNOC’s brand to reflect a new era of leadership, innovation, and vision.

See the transformation: https://t.co/8pKfLWFEVR

[MBLM @mblm]

We’re counting down our 15 favorite brands for our 15-year celebration. Here’s #6. We helped the NFL reimagine its Total Wellness program to better connect with players and clinicians.

See the case: https://t.co/fI2HQQjSPu

[MBLM @mblm]

Fifteen years. Countless partnerships. Here’s another brand story we’re proud to share, #7.

We elevated the TYM brand to penetrate new markets and customers around the world. This work exemplifies the power of precision and passion.

Read the case: https://t.co/9fk4SAomMZ

[MBLM @mblm]

Our 15-year celebration continues with another favorite from our journey, #8. Our award-winning work for CommScope transformed their brand, and our Camp CommScope tool made training and on-brand behaviors fun, immersive, and memorable.

Explore the work: https://t.co/OsXi2wVhXX