Mo Ezeldin

Head of Animoca Labs | Animoca Minds | All posts are my opinions and NFA

[Mo Ezeldin @Mo_Ezz14]

The room went quiet when I told them Joanne wasn't human.

A few days earlier, I was preparing to moderate this panel at Proof of Talk in Paris.

I wanted to go deeper than the usual moderator preparation, so I created a Mind called Joanne.

My initial instruction was simple:

Research the panellists.

Understand their companies.

Review recent announcements.

Analyse what they'd been talking about publicly.

Help me build a discussion framework that would be engaging, educational and thought-provoking.

A few hours later, Joanne came back with a briefing pack and a proposed structure for the panel.

The research was excellent.

Then I decided to take things one step further.

I gave Joanne access to my email and calendar.

I shared the panellists' email addresses.

And I gave her a single objective:

"Find a time for all of us to meet before the event to discuss the panel."

That was the last instruction I gave her.

Everything that happened afterwards was initiated by Joanne.

While I was focused on other things, multiple email conversations began unfolding:

• Me ↔ Joanne
• Joanne ↔ Panellists
• Joanne ↔ Executive Assistants

I wasn't managing them.

I wasn't copied on all of them.

In some cases, I didn't even know they existed.

Joanne was coordinating schedules, handling responses, resolving conflicts, finding availability and pushing the process forward.

The only time she came back to me was when she needed clarification or a decision.

Otherwise, she just kept working towards the objective.

Eventually she found a time that worked.

Meeting scheduled.

Calendar invite sent.

Everyone showed up.

About 10 minutes into the call, I casually mentioned:

"By the way, Joanne isn't a member of my team. Joanne is a Mind."

The look on their faces was priceless.

They were genuinely surprised.

For days they had been emailing Joanne, coordinating with her and working with her exactly as they would any other colleague.

Nobody questioned it.

Nobody thought twice.

Nobody realised they were interacting with an AI agent.

We've spent years talking about AI as a tool.

This felt different.

Tools wait for instructions.

Joanne was working towards an outcome.

Researching.

Communicating.

Coordinating.

Following up.

Moving work forward.

The moment that stuck with me wasn't that Joanne could write emails.

It was that a room full of intelligent people had naturally accepted a Mind as another participant in the workflow.

That feels like an important shift.

[Proof of Talk @proofoftalk]

PANEL ANNOUNCEMENT: When AI agents start acting, transacting, and communicating on behalf of people and institutions, how do we prove who is actually behind every interaction?

Chi Zhang @ChiZhangData (Co-founder & CEO, @GoKiteAI), Evin McMullen @provenauthority (Co-Founder & CEO, @billions_ntwk), Pierre Aubert @pierreaubert (VP of Engineering, @paritytech), and Stuart Haber @StuartHaber (Chief Cryptographic Officer, @SuremarkDigital) sit down for a talk with Mohamed Ezeldin @Mo_Ezz14 (VP & Head of Animoca Labs, @animocabrands) discussing:

Personhood, Provenance, and Verification in the Agentic Age.

Drawing from their experience, they will discuss how decentralised identity systems can prove someone is human, eligible, or trustworthy without exposing their full identity or relying on Web2 gatekeepers.

Challenge! They will have to name 1 under-discussed threat from agentic AI, from synthetic users and bot networks to agent impersonation, credential fraud, and the collapse of trust online.

Be in the room.
https://t.co/ol4EWRsimW

[Mo Ezeldin @Mo_Ezz14]

The results are in for battle of the minds!

Are you one of the victors??

[Yat Siu @ysiu]

Congratulations to the participants of my personal .@Mocaverse_xyz @hellominds_ competition! Well done to the top 3 Minty, NeoBerlin, Sisyphus every player in the top will receive 1 NFT but only the top 3 will receive the cash prize. Will reach out shortly! Congratulations!

[Mo Ezeldin @Mo_Ezz14]

@UEFA Maybe it is time for Uefa to offer their own World Cup....

[Mo Ezeldin @Mo_Ezz14]

The Builder Jam is live!!

Both IRL and Online

Can't wait to see the great ideas the builders will come up with for each track.

Big thank you to the Sandchain team for being the core driver in getting us to this point and also for the Open Campus team for lending their support.

We have a raft of amazing Judges as well

What are you waiting for?!?!

[Minds by Animoca Brands @hellominds_]

Let’s put our builder hats on and jam together! 🧙

@animocabrands is hosting the Creative Minds Jam #1 Kick-Off in Hong Kong with @TheSandboxGame & @opencampus_xyz, bringing builders and creators together to get insights straight from the @hellominds_ team and judges

📅 July 30, 4:30 PM (GMT+8)

[Minds by Animoca Brands @hellominds_]

One prompt. Your own AI fitness coach 💪💨

Your Mind learns about your goals, fitness level, schedule, and training history to deliver personalized guidance every step of the way.

Comment “MINDS” and we’ll DM you the full prompt guide.

[Mo Ezeldin @Mo_Ezz14]

@ericgudboy Me too!

Knowing the community, I’m expecting some really exciting submissions

[Mo Ezeldin @Mo_Ezz14]

Super excited to announce my participation as a Judge for the Creative Minds Jam

Big shout out to the teams' tireless efforts behind the scenes in setting this up

Can't wait to see what will be built with Minds!

More info 👇

[Animoca Brands @animocabrands]

We and @TheSandboxGame today announced Creative Minds Jam #1, Hong Kong, a four-week competition challenging students, developers, and creators to build innovative content creator-centric experiences using @hellominds_, a persistent, always-on agentic AI platform. The official community partner of the jam is @opencampus_xyz, a community-led DAO that is building the blockchain-powered financial layer for education.

The guiding theme of Creative Minds Jam #1 is "Build What Creators Need Next". With an aggregate of US$10,000 prize pool, the jam invites participants to explore how agentic AI can reshape digital experiences and help address challenges faced by today’s content creators and the broader creator economy, including discoverability, engagement, and workflow efficiency. Winners of the jam will also be considered for the Minds Investment Programme, which has an aggregate allocation of up to US$10 million, subject to the approval of the investment committee of the programme.

Full announcement: https://t.co/ikcUAgIkRu

[Mo Ezeldin @Mo_Ezz14]

@JDaredevil2 The team smashed it 🙌

[SANDchain @0xSANDchain]

Creative Minds Jam officially begins today!

Sign-up on DoraHacks now to participate, and check out the Creative Minds Jam website for more details: https://t.co/6fxlXUtUQX

Today, we'll also take a moment to introduce more information on the 3 Tracks, focus on Creator problems.

[Mr Frenzy @Mkayfrenzy]

Vibecoding is not about just building apps or websites anymore, now you can build full games by just using a chat interface. one of such is the Minds AI by @animocabrands .

Currently ongoing is a Game jam proudly hosted by @Vibecode_game & @YGG_Play in partnership with @hellominds_ & @animocabrands where you compete for a prize of $5,000 by vibecoding your game.

I am participating and for my entry i built a game called DanfoDash.

What happens when you put Lagos danfo culture inside a 32×32 grid?

The idea was simple: take the chaos, speed and unpredictability of a Lagos motor park and turn it into a tiny arcade game.

You tap a direction once, and the danfo keeps rolling until you redirect it or reach a destination.

Tap → commit → glide.

That’s the hook.

The bus also automatically turns at dead ends, making it feel less like controlling a cursor and more like guiding a driver who already knows the park.

I wanted the game to be easy to pick up but challenging to master, so I added Chill, Normal and Fast pace settings for different play styles.

And the Lagos inspiration was intentional.

Most transport games focus on sports cars, racing or polished city buses. I wanted to celebrate something much closer to home ; the danfo.

The yellow buses.
The motor parks.
The tight turns.
The rush.
The chaos.

I built the game end to end using Game Designer Mind from Minds by Animoca Brands, from concept and mechanics to balancing, implementation and iteration.

The final game runs as a single HTML file with vanilla JavaScript + HTML5 Canvas, no accounts, no external libraries and no installation required.

This jam reminded me that you don't need a massive world to make something memorable. Sometimes you just need one strong idea and a very small space to make it work.

[Mo Ezeldin @Mo_Ezz14]

@LogicallyCrypto Thank you bro

[Mo Ezeldin @Mo_Ezz14]

The Jam is a creator-centric hackathon by @hellominds_ by @animocabrands You can join the event and sign-up via DoraHacks: https://t.co/vi7PYtG7x3

[Minds by Animoca Brands @hellominds_]

500 billion tokens. Top 8 AI agent platform globally on OpenRouter.

Since launching our beta in May, Minds has grown to also become:

#1 in Entertainment
#3 in Productivity
#2 in Creative

We set out to make AI agents radically easy to use.

No downloads. No new habits to learn. Just open the web app or chat with your Mind through the messaging apps you already use, from iMessage and Telegram to WeChat.

If you already know what you need, launch a One-Click Mind built for that purpose. If not, create your own and shape it over time with a growing ecosystem of skills.

The work continues. We believe everyone will have an AI companion they interact with every day, and we’re building Minds to be that companion.

[Mo Ezeldin @Mo_Ezz14]

Every new business / idea needs a North Star and ours is:

🌟 Radical User Friendliness 🌟

As part of our ongoing Open Beta, the core focus has been pushing updates that improve the experience both on the backend with optimising for a range of different LLMs on the backend

On the Front end, we heard the feedback, the current experience was fractured.

Launch Minds via our site

then Interact via email / TG / iMessage

We were seeing higher than expected drop off rates from new users coming in to launch Minds and then not engaging with the minds.

So we decided to unify the experience and have everything live under one roof (without taking away from the current experience for users who are happy)

We launched the App at Leap East earlier this month and a few tweaks later we started to see much better engagement mechanics and usage.

Now we are opening up the experience for everyone to come in and try!

Check the post below for more info - please keep the feedback coming as well!!

Onwards and Upwards!!

[Minds by Animoca Brands @hellominds_]

The fastest way to meet your AI agent.

💠 Open a browser and type : https://t.co/hh0aHjmdIW
💠 Say hello
💠 Name your agent
💠 Start chatting

Desktop, tablet, or mobile, with Minds you don’t have to download another app to put your AI to work.

[Minds by Animoca Brands @hellominds_]

The best AI agent platform isn’t the one with the most features. It’s the one that’s there when you need it.

Your Mind is now available on iMessage, so the conversation follows you into one of the apps you already open every day.

Link your account with iMessage and start delegating tasks on the go.
https://t.co/Hd33tScdMG

[NFT Project | AI agents | BSV @NFT_ProjectBSV]

The Day the NFT King Stopped Talking About NFTs

Why Yat Siu @ysiu and Animoca Brands
@animocabrands Are Betting on AI Agents Instead of JPEGs

For nearly five years, one name stood above almost every conversation about NFTs.

Yat Siu.

If NFTs had a general, it was him.

If digital ownership had an ambassador, it was Animoca Brands.

From The Sandbox to investments in OpenSea, Yuga Labs, Axie Infinity, and hundreds of Web3 startups, Animoca Brands became synonymous with the NFT revolution. The company helped define an era in which digital assets transformed from internet curiosities into a multi-billion-dollar industry.

So why is the company now talking less about #NFTs ...

...and more about #AI agents?

The answer may reveal where Web3 is actually heading.

NFTs Were Never the Destination

Many people believed NFTs were the final product.

They weren't.

They were infrastructure.

NFTs solved one fundamental problem:

Digital ownership.

But ownership alone does not create activity.

Owning a car is different from having someone who can drive it.

Owning a wallet is different from having someone who can use it intelligently.

Ownership needs action.

That is where AI agents enter the picture.

Animoca Brands now argues that billions of AI agents—not billions of humans—may become the largest users of blockchain infrastructure. Rather than spending their time inside virtual worlds, these autonomous systems could book travel, negotiate payments, manage investments, schedule meetings, trade digital assets, and coordinate countless online activities on behalf of people. Blockchain becomes the trust layer beneath those actions.

Minds @hellominds_ Is Not Just Another AI Chatbot

Many people think "Minds by Animoca Brands" is simply another ChatGPT competitor.

That completely misses the point.

Chatbots answer questions.

AI agents perform tasks.

Animoca describes Minds as part of an "agentic web" where persistent AI systems remember context over time and act for users instead of merely responding to prompts. The company has even launched a US$10 million ecosystem fund to support developers building applications on the platform across gaming, finance, productivity, and social experiences.

That is a radically different vision.

The Biggest Customer of Blockchain Might Not Be Human

Think about it.

Every blockchain conference talks about onboarding the next billion users.

What if that assumption is wrong?

What if the next billion users are not humans...

...but AI agents?

Yat Siu has argued that individuals could eventually rely on dozens—or even hundreds—of AI agents working continuously in the background. Those agents would require identity, payments, ownership, reputation, and programmable trust. Blockchain provides exactly that infrastructure.

This changes everything.

Blockchains stop being places where people trade tokens.

They become operating systems for autonomous economies.

Does This Mean NFTs Are Dead?

No.

It means NFTs are becoming invisible.

Just as nobody thinks about TCP/IP while browsing the web, future users may never think about NFTs while interacting with AI agents.

The NFT becomes a passport.

A credential.

A license.

A memory object.

An identity token.

A proof of ownership.

Not the headline.

The hype cycle treated NFTs as products

The next cycle may treat them as infrastructure

That distinction matters

The Silent Evolution of Web3

Animoca's strategy does not appear to reject Web3.

It expands it.

During the NFT boom, ownership was the story

During the AI era, autonomy becomes the story

The blockchain stays

The users change

Instead of millions of collectors buying JPEGs...

Billions of AI agents may exchange assets, verify identities, and execute transactions automatically

That is a much larger market

What This Means for NFT Creators

Many creators are asking the wrong question.

They ask:

"How do I sell more NFTs?"

The better question is:

"Why would an AI agent need my NFT?"

[Mo Ezeldin @Mo_Ezz14]

And just like that the World Cup is over

Congratulations Spain 🇪🇸

[Cris @CrisLee99]

😳😂🤣🤣🤣

[Mo Ezeldin @Mo_Ezz14]

Wow
How did Olise miss that 😳

[Mo Ezeldin @Mo_Ezz14]

Football is coming home…
well 3rd place…

Where was this England against Argentina??

[Mo Ezeldin @Mo_Ezz14]

@timsemelin I may have spoken to soon

[Mo Ezeldin @Mo_Ezz14]

@mohamedakhalik @ysiu @hellominds_ Some would argue, Life is a game