C H R I S T I N A

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[C H R I S T I N A @modesto2005]

The "Smart, Strategic, and Ethical: Managing Social Media Today" panel has officially concluded! Thank you for following along today. Happy #CJMDay ! 🚢

[C H R I S T I N A @modesto2005]

Silverstrim shares more advice for students with creating content professionally in their career: "Practice long-form and short-form copy, and get good at it." #CJMDay

[C H R I S T I N A @modesto2005]

Silverstrim offers advice for students interested in doing social media professionally: "Be as much of a consumer as you are an out-putter." #CJMDay

[C H R I S T I N A @modesto2005]

Mattern answers the question of any exciting social media goals that he and his team has achieved: "Our TikTok account has the most likes compared to any American sports account." #CJMDay

[C H R I S T I N A @modesto2005]

Silverstrim on exciting goals accomplished on social media: "Any time students start commenting on our social, that means a lot to us because that means we're hitting the mark." #CJMDay

[C H R I S T I N A @modesto2005]

Silverstrim on engagement during breaks throughout the academic year: "We find content, but at a slower pace." #CJMDay

[C H R I S T I N A @modesto2005]

Mattern answers what he and his team's plan is for engaging audiences during the NBA off season: "We talk a lot about storytelling." #CJMDay

[C H R I S T I N A @modesto2005]

Silverstrim talks empathy on the Internet: "I think it plays a very important role, but it can't be your entire personality on social media." #CJMDay

[C H R I S T I N A @modesto2005]

Megan Silverstrim, director of communications and marketing for Shippensburg University, also answers the question of what it means to be ethical on social media: "It really comes down to trust." #CJMDay

[C H R I S T I N A @modesto2005]

Mattern answers what it means to be ethical on social media: "There is a general responsibility to be truthful." #CJMDay

[C H R I S T I N A @modesto2005]

The panel has started with Perry Mattern, director of basketball social media at BSE Global, awarded as one of the 2025 Ship Alumni of the Year. #CJMDay #ShippensburgUniversity

[C H R I S T I N A @modesto2005]

The “Smart, Strategic, and Ethical: Managing Social Media Today” panel will start in one hour! #CJM #CJMDay #ShippensburgUniversity 🚢

[C H R I S T I N A @modesto2005]

Happy #CJM day, Ship U! I will be live-tweeting the 2 p.m. panel titled “Smart, Strategic, and Ethical: Managing Social Media Today” with panel guests Perry Mattern and Megan Silverstrim, both Shippensburg University alumni.