Modilingua

Localization, Multilingual SEO, LangOps, Content Ops 🌍 Helping startups & SMBs grow their international reach. 🗣️ @jennabrinning Let's talk

[Modilingua @modilingua]

A robots.txt rule is planned that would opt your site out of AI training across several providers at once.

Careful with it. If you blanket-block everything, you also cut yourself out of AI answers that send clicks.

https://t.co/hrBSnejTVi

[Modilingua @modilingua]

People keep saying Asian apps look busy because their cities are crowded. I don't buy it. WeChat does chat, payments, taxis and bills in one app because people there expect one app to cover their day. That's habit and culture. Population density has little to do with it.

[Modilingua @modilingua]

Translating your Google Ads keywords word for word usually misses what people in that market search for. It's better to have native speakers pick the keywords, and send the click to a landing page in the same language.

https://t.co/dPVMGG5NDq

[Modilingua @modilingua]

Has anyone checked what your product name sounds like in your new markets? A name that's fine in one language can be rude or silly in another.
Asking a native speaker before launch costs a lot less than renaming it later on down the road.

[Modilingua @modilingua]

If your code builds sentences by gluing pieces together, like "You have" + number + "items", translators can't change the word order or plural forms other languages need.
Keep whole sentences in your string files, with a placeholder for the number.

[Modilingua @modilingua]

One of the biggest translation companies out there is about to swallow another big player.
It's a good time to check how locked into your vendor you and your TMs are.

https://t.co/Whn70TA493

[Modilingua @modilingua]

The main yearly machine translation benchmark is out. The top system combined several AI models, then checked and repaired the output.
Human translations still ranked at the top in 8 of the 12 language pairs that had them.

Full report at https://t.co/uTGilObgtQ

[Modilingua @modilingua]

You can find layout bugs before paying for translation.
Pseudo-localization makes a fake version of your app with accented letters and longer text, so you see where buttons cut off or text overlaps. It's neat!

https://t.co/ODXr3ZWoVC

[Modilingua @modilingua]

Live speech translation in Google Meet now covers 63 languages, and each person on the call picks the one they want to hear.
https://t.co/ftuuJoCDgD

[Modilingua @modilingua]

If your multilingual workflow runs on one AI provider, an account suspension can dramatically impact your business.

Keep your prompts, glossaries and style guides in your own files or in a github repo, so that switching over to something new is easy if you ever have to.

[Modilingua @modilingua]

Spanish for Spain and Spanish for Mexico etc etc are different jobs.

Currency, everyday words, date formats and legal wording all change, so one Spanish version can't really serve both markets equally well.

https://t.co/AwgodBuslM

[Modilingua @modilingua]

agree
🪩

[Modilingua @modilingua]

There's a time and place for machine translations. As of yet, neither is on your website.

[Glenn Gabe @glenngabe]

I published a three-part series on Reddit's AI translations documenting the rise and fall of that content. Those translations (tens of millions of urls across many countries) took a big hit with the May 2026 core update and June spam update. Now Reddit is explaining more about that drop. So DO NOT just translate any content via AI. Make sure it's high quality. If not, you can get hammered.

Reddit: "Our machine-translated content (AI-translated content) is being ranked lower, which affects our international traffic. So we're seeing a drop based on AIOs and AI Mode AND the drop of AI-translations."
https://t.co/WihKPnigwN

[Modilingua @modilingua]

Your app listing is now comparison material and Google Play's "Ask Play" pulls info from your listing.

Since folks comparing apps ask things like "is it free?", make sure your localized listings read as polished as your original version for the AI's answer.

[Modilingua @modilingua]

Does your product feed answer what shoppers ask before buying?

Google Merchant Center takes optional product Q&A, variant options and related products for its AI Mode.

Start with the questions your support team hears most!

[Modilingua @modilingua]

Did a page you track drop out of the top 10 overnight?

Google is feeding trackers normal-looking results with the usual sites swapped out, mostly fixed within three days. Check Search Console before rewriting anything.

[Modilingua @modilingua]

Do the sizes and colors in your product catalog each sit on their own URL?

Google's product variant markup (ProductGroup) groups them under one parent and makes them eligible for variant details in merchant listings. Just add it once in the product template!

[Modilingua @modilingua]

Why do translation reviews turn into endless rewrite loops?

Because often enough, nobody agreed who owns what.

Try three passes instead: the translator's self-check, a second linguist checking glossary and style guide, then sign-off from whoever owns it.

[Modilingua @modilingua]

If you were planning to have AI write thousands of category or location pages in pSEO fashion:

Google's spam policies count mass-producing AI pages that add no value as scaled content abuse.

Better to publish only the pages that answer something a neighboring page doesn't.

[Modilingua @modilingua]

If you're redirecting visitors to a language version based on their IP... lol, why?

Even Google's multilingual guidance says to avoid it.

Have a language switcher in your main navi and let people choose.