Mohamed Hassan

Impossible is not a fact, it's an opinion.

[Mohamed Hassan @mohamedhk]

Good morning from #cmworld18 with @VocalinkGlobal team

[Mohamed Hassan @mohamedhk]

Some thoughts about planning for #content #localization/#translation. Concepts to consider in planning for a good project/partnership.
#l10n #t9n
https://t.co/NxswfAoUz8

[Mohamed Hassan @mohamedhk]

@VocalinkGlobal team flying back home after attending #Intelcontent event in warm Vegas. A lot of takeaways and work to do.
Thanks @CMIContent for the great event.

[Mohamed Hassan @mohamedhk]

What @VocalinkGlobal team learnt in Vegas does not stay in Vegas.
#intelcontent
@CMIContent

[Mohamed Hassan @mohamedhk]

Yes, we have to tell our own story. Thanks @Robert_Rose https://t.co/H5TQAfy7z9

[Content Marketing Institute @CMIContent]

.@Robert_Rose reminds us all, it's our story to tell. Tell it well. #intelcontent

[Mohamed Hassan @mohamedhk]

Two plus two is a good formula for audience engagement https://t.co/uTzkK1bWL7

[Content Marketing Institute @CMIContent]

"Don't give them four, give them two plus two. Let the audience work for it, figure things out." - Andrew Gordon #intelcontent

[Mohamed Hassan @mohamedhk]

Master #Content #Model "MCM", I love that. Thanks @johnjaymaxwell and @mrcruce at #intelcontent
@CMIContent
@VocalinkGlobal

[Mohamed Hassan @mohamedhk]

Translation Quality Assessment – Error Categories and Severity https://t.co/XdYU896yzA
@VocalinkGlobal

[Mohamed Hassan @mohamedhk]

Starting the last day at #intelcontent
Ready for more interesting ideas and learning
@CMIContent
@VocalinkGlobal

[Mohamed Hassan @mohamedhk]

Competition is now between experiences not brands
#intelcontent
@CMIContent
@VocalinkGlobal

[Mohamed Hassan @mohamedhk]

#Brand #marketing vs product marketing, good distinction by @dustycd at #intelcontent
@CMIContent
@VocalinkGlobal

[Mohamed Hassan @mohamedhk]

A comprehensive framework for intelligent #content. I like dynamic frameworks.
@mrcruce
#intelcontent
@CMIContent
@VocalinkGlobal

[Mohamed Hassan @mohamedhk]

Yes, it's a matter of strategy. Strategy comes before technology
@cathymcknight
#intelcontent
@CMIContent
@VocalinkGlobal https://t.co/5CrT5ELwet

[Mohamed Hassan @mohamedhk]

#customers prefer low-effort buying process
@mrcruce
#intelcontent
@CMIContent
@VocalinkGlobal

[Mohamed Hassan @mohamedhk]

#language is an integral part of #content #personalization
#intelcontent
@mrcruce
#localization #l10n @VocalinkGlobal

[Mohamed Hassan @mohamedhk]

From raw #data to active intelligence
#intelcontent @mrcruce
@VocalinkGlobal @CMIContent

[Mohamed Hassan @mohamedhk]

Intelligence nexus is an enterprise approach towards #content
#intelcontent
@mrcruce
@CMIContent
@VocalinkGlobal

[Mohamed Hassan @mohamedhk]

Going deep = #content for the entire #buyer #journey
@rebeccag #intelconten
@CMIContent
@VocalinkGlobal

[Mohamed Hassan @mohamedhk]

Go deep or go home, says @rebeccag
#intelcontent
@VocalinkGlobal

[Mohamed Hassan @mohamedhk]

"Number one #marketing challenge is messaging" says @rebeccag at
#intelcontent
@VocalinkGlobal