Moin | Design & CRO

Conversion-focused design & CRO systems that build premium brands | CRO ⟡ Websites ⟡ Brands ⟡ Products | @RoketKreativs

[Moin | Design & CRO @MoinSayiid]

Rejected by five sharks. Sold to Amazon for over $1 billion.

In April 2025 Amazon brought Siminoff back to run Ring, Blink, Key and Sidewalk.

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[Moin | Design & CRO @MoinSayiid]

He spent his company's last $20,000 building a Shark Tank set.

All five sharks passed.

Five years later Amazon paid over $1 billion for it.

[Moin | Design & CRO @MoinSayiid]

The lesson isn't the doorbell.

Jamie didn't change his product in 2014. He changed the category it competed in.

Write down the problem your product solves for the buyer, not the feature it delivers.

Convenience gets compared on price. Safety does not.

[Moin | Design & CRO @MoinSayiid]

That's how Pete Roberts turned a stolen pattern and a chainsaw into a $250M American manufacturer.

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[Moin | Design & CRO @MoinSayiid]

One man in Maine still knew where those machines were and how to run them.

Lenny Davis. He was already sick.

He spent his last years teaching Roberts. Through a deep freeze winter they brought the last loom in Maine back to life.

In 2014 Origin wove its own cloth.

[Moin | Design & CRO @MoinSayiid]

Look at the order he did it in.

Vertical integration is slow and expensive. It does not fund itself.

So he built the high-margin business first and aimed its cash at the one nobody could copy.

Find the part of your company that throws off profit. Point it at your moat.

[Moin | Design & CRO @MoinSayiid]

The heavy cotton a gi needs wasn't woven in America anymore. He'd been importing it from Pakistan.

He called every mill left in the country. None of them could make it.

The machines that could had been scrapped decades earlier.

[Moin | Design & CRO @MoinSayiid]

"Called my buddies up, we got out our chainsaws, cut down some trees, and built a factory."

A timber-frame building in the woods behind his house in Farmington, Maine.

No capital. No manufacturing experience.

Then he hit the real problem.

[Moin | Design & CRO @MoinSayiid]

His own manufacturer had been selling his patterns to other brands.

Business is business, they told him. Nothing you can do.

He walked.

"I made a decision live or die, this is what we're going to do. I will leave competing to everyone else."

[Moin | Design & CRO @MoinSayiid]

A jiu-jitsu guy lost everything in the recession.

His own factory started selling his designs to competitors.

So he cut down the trees behind his house and built his own.

Now it does $250M a year.

[Moin | Design & CRO @MoinSayiid]

Pete Roberts launched Origin in 2011. American brand, gis sewn overseas.

In 2012 he flew to Abu Dhabi to compete.

Across the mat, another athlete was warming up in the gi he designed.

Different logo on the back.