Rodrigo Molina

#bitcoin & AI always first
📈 Growth Marketing Manager at Shapermint
🚀 Founder at AI for Growth Marketer

[Rodrigo Molina @molinarodrigo_]

I post about the future of growth marketing, ads, AI, creativity, and measurement.

no hype. just how it actually works.

[Rodrigo Molina @molinarodrigo_]

@mikefutia Search

[Rodrigo Molina @molinarodrigo_]

@AliHabibPPC Shorts

[Rodrigo Molina @molinarodrigo_]

@chancl3x Sauce

[Rodrigo Molina @molinarodrigo_]

@mikefutia Bulk

[Rodrigo Molina @molinarodrigo_]

@mikefutia Agents

[Rodrigo Molina @molinarodrigo_]

@mikefutia Cowork

[Rodrigo Molina @molinarodrigo_]

@oliverwhudson Partnership

[Rodrigo Molina @molinarodrigo_]

@oliverwhudson 2026

[Rodrigo Molina @molinarodrigo_]

Espectacular esto.

Agrego que SpaceX y xAI se fusionaron y que planea salir a la bolsa pronto lo cual va a cambiar las cosas fuerte.

El mismo Elon dijo que Google va a ser el main player de la era de AI junto con xAI.

OpenAI simplemente no es viable ni Sam Altman es lo que el mundo necesita.

[Rodrigo Molina @molinarodrigo_]

Officially entering the ‘Bitcoin going to zero’ season… are we really going to see people arguing against Bitcoin again? Never bet against Bitcoin… that’s rule number one.

[Rodrigo Molina @molinarodrigo_]

@nicktheriot_ This is awesome. At the end of the day, user attention is just a means to an end: purchase.

[Rodrigo Molina @molinarodrigo_]

Everyone is trying to create AI influencers, but 90% of them look fake.

Too perfect, too plastic, too “AI”.

Here’s the part nobody tells you: The model is not the problem.

Your prompt is.

In this article I’ll show you the exact JSON prompt architecture I use to build hyper-realistic AI influencers from scratch.

[Rodrigo Molina @molinarodrigo_]

https://t.co/3Xy20Jt5Tk

[Rodrigo Molina @molinarodrigo_]

https://t.co/3Xy20Jt5Tk

[Rodrigo Molina @molinarodrigo_]

I think X needs to be more competitive in terms of rev share because they will fail as a social media if the don't.

But couldn't agree more on what's important as a creator: the prize is distribution. Dan Koe account signals will be nuts... if he wants, he can monetize it in many ways.

Future is all about distribution (i mean, get to the people organically)

[Rodrigo Molina @molinarodrigo_]

If you're focused on performance, Demand Gen can be a waste of money if you run everything in a single campaign.

The thing is, it mixes multiple placements that require different approaches. YouTube Shorts has nothing to do with Gmail, the Discover feed, or even YouTube in-stream.

Best approach:

➡️ Bottom-of-funnel: Display retargeting, Discover, and in-feed placements.

➡️ Middle-of-funnel: Gmail with audience targeting.

➡️ Top-of-funnel: Separate YouTube In-stream and YouTube Shorts into different campaigns, never in the same one.

Actually, I'll write soon some hacks related to how to scale Demand Gen Campaign in Google Ads but basically this is it.

[Rodrigo Molina @molinarodrigo_]

@DTC_Quizbuilder True. I’d also add benchmarking. Understanding whats working and adapting it to your brand/product/service is a virtue.

[Rodrigo Molina @molinarodrigo_]

Classic single creator UGC monologues still work.

But as AI makes them effortless, people will get saturated fast.

They’ll start mocking them.

And their brains will auto scroll the second they see that format.

That’s why I believe ads or content like this are the next big thing.

[Rodrigo Molina @molinarodrigo_]

Soon, this will become a case study on how viral articles spread on X.

It’ll probably be the most seen long-form article on the platform in a long time.

@thedankoe is also entering a new stage of virality.

When timing and opportunity meet, nothing can stop it.

In the end, that’s what great marketers (all of us?) do:

chase the intersection of timing and opportunity.

[DAN KOE @thedankoe]

https://t.co/7l7Jef99QZ

[Rodrigo Molina @molinarodrigo_]

@GeorgeLampro20 You dont cut paid ads and expect same revenue but you can understand where is the sweet spot in terms of budget… at the end, this is incrementality stuff. Perhaps only 70% of your spend are truly incremental. Or 20%. Who knows.