@camgomersall This. Massively.
Itโs actually what shifted me to white labelling my dev work. Helped so many devs they ended up just asking me to dev for them as their agencies grew.
I pivoted from being super down on myself about closing my own clients to partnering with a few solid great agencies.
Sometimes niching up instead of down is the answer.
What was your biggest business pivot?
If you want to achieve results with cold email, listen up!
First month lessons:
- Personalisation matters
- Follow-up sequences work
- A/B testing subject lines is essential
- Specific CTAs get better responses
Starting simple with MailScale + Instantly.
What outreach methods work for you?
This might be controversial, but working with other agencies has been more profitable for me than direct clients:
โ 3 agencies now provide steady work
โ Multiple time zones, consistent systems
โ Repeat projects, established processes
Creating systems that scale beyond borders. What's your experience?
I wish I had known this sooner RE delegation:
- Clear SOPs save hours of explanation
- Loom > text descriptions
- Finding the right person > saving money
What's your delegation system?
Very few people can do agency partnerships properly, or white label web dev for that matter.
What you need:
- Systems and documentation
- Communication
- Consistenty delivery
- Scalable processes
Building my business around serving agencies has been pretty interesting.
What is your ideal client type?
Too many people are trying to be perfect at cold email, but consistency beats perfect.
MailScale has helped the process massively. We are using Instantly and have just started Phase 2.
What's working in your outreach?