Moniker

We combine the power of design, language, and strategy to give companies greater agency over who they are, how they operate, and what value they bring to the 🌎

[The Brand Identity @TweetsByTBI]

Design studios @ModestWorks and @MonikerSF looked to historical heraldry for Atlético Dallas, so the new club’s crest looks like it has been around for years.

[The Brand Identity @TweetsByTBI]

Never Sit Still has given new US soccer team @atleticodallas a motion system with three principles: Sprint, Strike and Tension.

[Moniker @MonikerSF]

Run River Run for Dallas Trinity FC
with @ModestWorks + Trevor Paulhus
2026

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[Dan Fitzgerald @atomictocosmic]

We've metamorphosed...

Today, ReGen Ventures becomes Onto Ventures. Onto is our quest to build the enabling technology to make abundance our reality.

Why?

Last year it became apparent that our name was no longer reflective of the scale of our ambition and the ambition of the founders we partner with. It was too literal and too limiting for the world we are building. A world of abundance from the atomic to the cosmic.

We decided it was time to change. If we were ever going to do it, now was the moment. So here we are. Here’s hoping we got it right this time. The root of the word Onto is concerned with the nature of being, existence and reality. The process of ontogenesis is an individual organism’s development and growth from conception to maturity. We’re early in our ontogenesis.

Onto is a place where ideas, talent, trust, capital, and ambition converge. Beyond a fund. Beyond a firm. A Thermal Dome. The Costa Rican thermal dome is an unsung wonder of the natural world where a convergence of conditions creates an invisible engine of life in the open ocean. Invisible to the eye, the thermal dome cultivates the conditions to generate an abundance of life. Onto was founded to cultivate the conditions for the world we want to live in.

Onto is the complete expression of who we are, our ambition, and what it feels like when we all win. Our metamorphosis reflects our deep commitment to the founders we serve and the epic mission we are on.

For now, the job’s not done. It may never be done. We are back to work identifying and earning the right to partner with the most consequential companies of all time.

Let’s make magic!

We’re all in.

https://t.co/VD4YRLxTjU

[Eric Quidenus-Wahlforss @ericw]

Every generation inherits a new medium.

Ours is taking shape.

Introducing @_nellofficial.

Built in San Francisco. Backed by Danny Rimer and @IndexVentures, alongside @antonosika, @gokulr, @rauchg, Jason Citron, @joshm, @lennysan, @mati, @Max, @saradu, @soleio, @Thom_Wolf, and several others.

More soon.

[Nell @_nellofficial]

Every generation inherits a new medium.

Ours is taking shape.

Introducing Nell.

Built in San Francisco. Backed by Danny Rimer and
@IndexVentures, alongside @antonosika, @gokulr, @rauchg, Jason Citron, @joshm, @lennysan, @mati, @Max, @saradu, @soleio, @Thom_Wolf, and several others.

More soon.

[Moniker @MonikerSF]

@jstrelioff Pocket Pictures

[The Brand Identity @TweetsByTBI]

San Francisco-based @MonikerSF and Standard Projects built the brand and site for Sunday Robotics and its home robot Memo, anchored in “Playful Precision.”

Explore the full case study below ↓

[Coinbase 🛡️ @coinbase]

It's been 5 years since we went public.

Since then we:

✔ Joined the S&P 500
✔ Became custodian for 80% of U.S. BTC and ETH ETFs
✔ Built @Base the #1 L2 by TVL
✔ Drove mainstream stablecoin adoption

They said crypto was dead, but we never believed them.

Year 6 starts now.

[Aesse @aessestudio]

T1 Energy by @mouthwashstudio and @MonikerSF on Visual Journal → https://t.co/lhhsBzfAo2

[MaxiBestOf @maxibestofone]

Sunday Robotics by @MonikerSF and @Std_Projects → https://t.co/V2rXXfjDs7

[Portal @portaltoxyz]

New: Motion Designer
More: https://t.co/zwhhbUVnpL

MONIKER
SAN FRANCISCO
ONSITE / FREELANCE
SENIOR

#design #jobs #portal #designjobs #hiring

[Andreas Storm @avstorm]

Love this Oakley × Meta loading loop

[The Brand Identity @TweetsByTBI]

Identity studio Moniker is hiring a Senior Designer in San Francisco, United States.⁠⁠

[brett @thebtjackson]

I’m still obsessed with this badge from Atletico Dallas.

We need more design like this.

[Moniker @MonikerSF]

@MaxOttignon @atleticodallas @ModestWorks Thanks for the mention @MaxOttignon Much appreciated!

[Max Ottignon @MaxOttignon]

@atleticodallas by @MonikerSF and @ModestWorks.
It was always going to be hard to follow their work for Dallas Trinity, but this is arguably even better? The snake and wolf crest is the highlight, but the whole ID is so well judged.

[Brent Couchman @brentcouchman]

We @MonikerSF are on the lookout for a senior designer to join us for some exciting upcoming projects. Someone focused on crafting visual identities but exploring in new tools, motion, 3d, etc. to create new visual languages. Ideally bay area but open for the right candidate.

[Moniker @MonikerSF]

Excited to share our work for @sundayrobotics, the team behind Memo, the helpful home robot.

Together with our partners @Std_Projects and Pocket Pictures we led the strategy, brand, website, launch campaign and more.

Visit https://t.co/X77AYEhpUG to meet Memo and see the work.

[Brand Archive @brandarchivexyz]

Atlético Dallas by Moniker, 2025
Now on Brand Archive: https://t.co/gEELT7lSVA

#logos #branding #design #soccer #brandarchive