BTS is now recognized by 42% of U.S. music consumers, up from 36% in 2021, according to Luminate data, FAR ABOVE the average recognition for global artists (24%) and K-pop artists (11%).
— Their fan/likability score has also jumped 12 points since 2021, reaching at least 40% across EVERY age group.
I love him since Road Home (I mention this one a lot because that is how much I loved that drama and him in it) when he had even shorter hair than this… 🥹
Scrumptious