For decades, artists have challenged the Grammys. Some boycotted after being overlooked. Others condemned corruption, favoritism, genre stereotyping, or the lack of transparency. Their frustrations were valid but they were largely responses to how the system treated them.
BTS' stance represents something different. They turned away from what would have been a guaranteed opportunity for recognition because they refused to legitimize a category built on separating artists by language or region. Their message wasn't "give us an award." It was, "music should be judged as music."
— “We hope music itself can be heard and loved rather than being distinguished by region or language”
That distinction matters. When the biggest Asian act accepts segregation as the price of recognition, it risks becoming the standard for every artist who follows. By refusing to validate that framework, BTS aren't simply making a decision about their own career but they are challenging the precedent being set for future generations of artists.
BTS' statement is about protecting the principle that music is a universal language and should never require a separate lane to be considered equal.
#ArtHasNoAliens
[NME] "NME has long opposed classifications based on specific genres or regions, stating that "pop music is simply pop music, regardless of geographical location, language, or race. In 2021, we argued that the Grammys shouldn’t add an Asian Pop category, writing: “Doing so might give a handful of Kpop groups new bragging rights and a shiny new trophy to display, but how much would it do for them in the wider world? If you’re not already interested in a particular genre or scene, the likelihood of you paying that much attention to a niche category celebrating its artists is low, so the chances of such a field bringing heaps of recognition onto Asian Artists also seems slim.”
“Segregating awards shows by language or region, as already happens with the Grammys’s Latin and “global music” categories, continues to perpetuate the othering of music that isn’t Western, white (until very recently Black artists also struggled to be considered in the main categories) and English-led,” we added.
"#BTS refused to submit in protest against the newly established 'Best Asian Pop Music Performance' category," giving significant weight to the criticism that the creation of a dedicated category would serve as a mechanism to exclude Asian Artists from nominations for major awards (General Field), such as "Album of the Year."
"Meanwhile, we gave ‘Arirang’ a four-star review when it landed last March. “In the days before #BTS made their historic live comeback in Seoul’s Gwanghwamun Square, a banner adorning a nearby building described the group as “Born in Korea. Play for the world.” It’s an apt characterisation of what they’ve always done – mixing the cultural heritage of their home country with global influence, an approach that lights up ‘Arirang’."
#ArtHasNoAliens #GeographyIsNotAGenre #WeStandWithBTS
https://t.co/LJTdlA75qB
I’ll say it again:
I’ve been here almost a decade. The goal was always to “make BTS untouchable.” That was never about them getting validation from any institution. It was about them having freedom to make decisions like this one because their success gives them power.
"When BTS achieves something, they say the success belongs to Kpop.
When BTS refuses to participate in segregation, they say it is between Grammys and BTS.
No wonder they have yet to find the next BTS."
I agree, have you seen the 7 sets of balls our boys have?
"When BTS achieves something, they say the success belongs to Kpop.
When BTS refuses to participate in segregation, they say it is between Grammys and BTS.
No wonder they have yet to find the next BTS."
I agree, have you seen the 7 sets of balls our boys have?
@danilovesbts They tried so hard to keep BTS within "kpop" when it comes to achievement, but the moment they have to think in a broader spectrum of kpop, it becomes "just BTS problem".. They really want what BTS have without having to go through their struggle, it's utter bullsh*t 😑
@danilovesbts Exactly just like back then with the enlistment. The industry was so hell bent to reject the idea of their exemption despite them having all the achievements and comment on how unfair for the other groups because they know no other groups can have this kind of treatment.