Happy 250th Birthday, America! 🇺🇸 Celebrate the 4th with our limited-edition Murica Riding Gloves and 15% off site-wide for one day only!
https://t.co/65lV1LTBx2
2 days until the 4th. And this one's the big one, America's 250th. Harley built a whole Liberty Edition lineup around it. Midnight Ember paint, eagle graphics, see-through #1 medallions. 123 years of an American company building bikes for an American road. Get out and ride this weekend.
2 days until Born Free. 25,000+ riders descending on Oak Canyon for the best vintage and custom chopper show in the country. Happening right here in our backyard. Come find the MOONSMC booth and say what's up. #bornfreeshow#moonsmc
Born Free is 3 days out and it's happening right here in our backyard. Who's coming? Drop a comment with where you're traveling from! 🌴☀️😎 #moonsmc#bornfree17
Stoked to announce we’ll be back and setup at Born Free 17! 🏍️💨 We’re not just bringing the goods - we’re bringing exclusive DEALS that you won’t want to miss! Stop by the booth and say whats up! 🍻🤙🏻
8 days until Bagger World Cup Round 3 at Assen. The Cathedral of Speed. After Iannone's debut win at Mugello, the Netherlands round is shaping up to be the best one yet. American V-Twins on the most legendary circuit in road racing. June 26-28.
Three months ago Harley stock was sitting at $18 with $12 analyst targets and everyone calling the brand dead. Today it's up 45%. Revolution Max production coming home. Super Glide revived. Sportster confirmed for 2027. The takes were loud. The comeback's been louder.
Harley just brought back the Super Glide. The 2026 Super Glide Special Edition. Limited to 2,500 serialized units. 1,923cc V-Twin. The original 1971 FX Super Glide basically invented the factory custom. Back to the Bricks keeps reaching into the right parts of the history book. This one matters.
Sunday. Flag Day. America's 250th this year and the bikes that have carried the flag down every backroad in this country for over a century. Get out and ride today. That's the most American thing you can do.
Quietly, Harley is stacking wins. Revolution Max production coming back to the US. Sales up 14% in North America. Sportster confirmed for 2027. Stock up from $18 to $24. The loudest takes online said the brand was dead. The numbers keep disagreeing.
Harley-Davidson just announced Revolution Max production is coming home. Pan America, Sportster S, and Nightster all shifting back to US plants. 100,000+ bikes expected out of York in 2027. Back to the Bricks said back to basics. Building American bikes in America is about as basic as it gets.
Two days ago we said the bike doesn't care about politics. Yesterday Harley-Davidson said the same thing louder. Official statement: "We build the best bikes on the planet, PERIOD." Back to basics. Bar and shield's back. 500+ US dealers. Less noise, more building. That's the right answer. #harleydavidson
Today Artie Starrs takes Back to the Bricks to Wall Street. First major investor appearance since the plan dropped a month ago. Stock at $24.35, up from $18 in March. The pitch is one thing. The execution is everything. Riders aren't the only ones watching now. #harleydavidson
The Bulwark just exposed a coordinated MAGA influencer campaign attacking Harley-Davidson while simultaneously promoting Indian. The same talking points. The same Indian endorsements. Nothing organic about it. Riders see through this stuff. The bike doesn't care about politics. Neither should we.