So there is this Filipino Boy Group called SB19. They are under a Philippine branch of a Korean Company called ShowBT.
The producers are korean but the lyrics are in tagalog (written by the members) but i didn't feel any cringe at all! Their dance is also great 💯
"Thank you, 1Z Entertainment, for being such great collaborators" might be my favorite part of all this.
It tells you this wasn't a typical ambassador deal where one side simply signed on and followed a campaign. It was a genuine collaboration built on mutual respect, shared ideas, and a common vision of showcasing the Philippines to the world.
That's one of 1Z's greatest strengths. They don't just represent their artists—they help shape the narrative. Because the people leading the company are artists themselves, they understand the value of authenticity, intentional storytelling, and partnerships where both sides contribute meaningfully. The result is a campaign that feels thoughtful, organic, and true to both SB19 and the Department of Tourism.
The best collaborations aren't transactional—they're co-created. And this partnership is a perfect example of that.
[Music Times - New York 🇺🇸]
🍎 https://t.co/EzfAfleozR
- “The Lollapalooza booking gives the group a first-of-its-kind milestone for a Filipino act at the Chicago festival, while 'LAWLESS' provides new music timed to the same cross-border campaign.”
@SB19Official#SB19
@TourismPHL@Puregold_PH@SB19Official Ganito ang bondingan talaga ng ninang with a'tin..hahha kailangan makulit din ang ninang kasi makulit ang mga inaanak😂
This is how the global PH Tourism Ambassadors move.
Nagbyahe pala talaga yung jeepney at tricycle sa pop up. 😂\
@TourismPHL@SB19Official
Credits to 🧵 itsktinuh