Normand Morneau

Passionate traveler and product manager in the media measurement industry.

[Normand Morneau @MorneauNorm]

On @united 852 from TPE to SFO. Definitely some signage improvements needed for the operations here in Taipei.

[Normand Morneau @MorneauNorm]

I get a lot of emails as a consumer, voter, resident. One from IL’s state treaurer stood out with a subject line of ‘Treating each other with respect.’ I was pleasantly surprised with the email. I hope that the message resonates with others.

https://t.co/ldbgLInoAy

[The Points Guy @thepointsguy]

If the Credit Card Competition Act is passed, it will devastate the future of credit card points, including cash back and travel rewards. Click the link to help protect your points. 👉 https://t.co/JFUdZEm8Cz

[Normand Morneau @MorneauNorm]

Calling all marketers - what are your media challenges and opportunities? We’d love to know your opinion. Please share your views in our short Media Reactions survey and receive early insights. Don’t miss out!

https://t.co/hsPp6ZV2kY

#MediaReactions https://t.co/bcXuvUVImz

[Kantar North America @Kantar_NA]

The future of technology is unfolding and brands are beginning to deliver on the promise that generative AI provides a hyper-personalized, intuitive user experience. See what we learned at #CES2024 - where #GenAI (unsurprisingly) took center stage: https://t.co/HsRNm9d707

[Kantar North America @Kantar_NA]

67% of marketers feel positive about the possibilities of this technology to help them achieve greater consumer impact.

Kantar’s experience with #AI has taught us a thing or two about it's impact. Join our engaging and provocative session:

https://t.co/jvTOUJmvJm

[Kantar North America @Kantar_NA]

We’re out of office! Today is our company wide Wellbeing Day, to work on our mental and physical health. We are taking today to disconnect and relax.

We’ll see you bright and early on Monday morning, ready to go!

#LifeAtKantar #WeAreKantar

[Kantar North America @Kantar_NA]

The first in our series of “The Future of Media Measurement” Rachelle Minnis, SVP and Media Solutions Leader in North America provides her POV on the importance of focusing on holistic approach to media measurement and why that should always be the focus.

https://t.co/tLBgYyynyN

[Normand Morneau @MorneauNorm]

GenAI brings the potential to unleash creativity as well as create #advertising content with unparalleled efficiency.
We tested AI-generated ads using our AI powered ad-testing tool, Link AI for Digital.
Our takeaways?
👉 https://t.co/UPlxQszkN9

[The Points Guy @thepointsguy]

Senator Marshall is out here trying to hold the defense bill hostage over credit cards... unreal.

[Mikołaj Barczentewicz @MBarczentewicz]

The Norwegian privacy authority issued a 3-month ban on "behavioral advertising" on Facebook (in Norway) using the GDPR's "urgency procedure”. Quick thoughts:

The Norwegian DPA seems to think that what they define as “behavioral advertising” should be illegal under the GDPR, irrespective of whether based on first- or third-party sourced personal data. The core of the decision argues that it is not lawful to rely on the legitimate interests basis for processing personal data in this case. That could leave the option of relying on user consent. But there is also a short section on “Threat of charging data subjects”, where they appear to suggest that payment for services as an alternative to consent would not be acceptable to them either. Contrast this with the CJEU’s recent Facebook v Bundeskartellamt decision, where the Court suggested that users could “be offered, if necessary for an appropriate fee, an equivalent alternative not accompanied by such data processing operations” (para 150). As I show below, this is not the only aspect in which the Norwegian DPA seems to have acted too hastily in “enforcing” the CJEU’s judgment to carefully analyse it.

The legal basis under the GDPR, which the Norwegian DPA had to use to go around the one-stop shop principle (the priority of the Irish DPC in dealing with Irish-registered Meta), was in the “urgency” procedure (Article 66 GDPR). However, the existence of an “urgent need to act” is highly dubious here. The last time the lead authority (the Irish DPC) provided information ("a provisional position paper") to the Norwegian DPA was 3 days (!) before this decision was issued. And I could see how some may perceive the Norwegian authority as acting not with careful consideration but with anger or impatience. It looks like because the Irish DPC didn’t state that they were going to immediately reach conclusions (satisfactory to the Norwegian DPA) on something that was not previously part of their multi-year investigation and thus perhaps were not going to immediately impose binding measures on Meta, the Norwegian DPA seems to have felt at liberty to act as if the Irish DPC was going to do nothing. The justificatory chasm over which the Norwegian DPA leaped is enormous.

In their "urgency", the Norwegian DPA seems to have only had time to read the CJEU's Facebook v Bundeskartellamt decision in a rather cursory fashion. The Norwegian decision repeatedly refers to para 117 of that judgment as an authority for the claim that users can't reasonably expect their personal data being processed for "behavioral advertising". But this misses crucial context on the scope of the CJEU's analysis (first- v third-party data), which I discussed in my blog post. In particular, it misses para 151 of the judgment which restricts the conclusion to third-party (off-platform) data ("cannot reasonably expect data other than those relating to their conduct within the social network to be processed by the operator of that network"). And, by the way, Meta already relies on consent for targeting advertising based on third-party data (but perhaps not for data that comes from Meta's other services than Facebook).
If anything, this shows that there are important legal considerations that can be easily missed when acting hastily. This is why the urgency procedure is and should remain exceptional.

[The Points Guy @thepointsguy]

If you don't want to see your credit card rewards disappear, call your senators.

This legislation will only benefit big-box stores like Walmart and Target, and it will line their pockets with billions at the expense of consumers.

Senator Durbin did this exact same thing with debit rewards a decade ago. Overnight, debit card rewards were eliminated and benefits like fraud protections gone. You can no longer earn points with a debit card, and fees went up across the board.

Visit https://t.co/lBfCGnQOeg

[Normand Morneau @MorneauNorm]

Helpful link to make your voice heard -

https://t.co/VhKM9D5UKJ

[Normand Morneau @MorneauNorm]

Important story for anyone who earns credit card rewards. In my opinion, this bill does not put the interests of the consumer ahead of big business. Read and contact you representatives before it is too late. https://t.co/vjuwcaimFE

[Normand Morneau @MorneauNorm]

YouTube Works Awards, a partnership with YouTube and Kantar, is back together in Southeast Asia to celebrate and champion the most effective YouTube campaigns! 💯

Submissions are open to July 7, 2023.

Enter at➡️ https://t.co/IRffHv2NWR
#YouTubeWorksSEA https://t.co/X4j2w48Ixe

[Normand Morneau @MorneauNorm]

Great episode from AugMentors to guide anyone interested in upskilling their networking abilities. Great suggestions on how to join conversations and build connections.

'81: Foolproof Conversation Starters to Connect with Mentors' by AugMentors https://t.co/CtfKT8wglj

[Normand Morneau @MorneauNorm]

Our new study with #glaad found that brands should focus on quality and deeper storytelling in order to better include the #LGBTQ+ community in ads. Learn more about the research and findings: #adage https://t.co/2LaBKHLOXA

[Normand Morneau @MorneauNorm]

���Live from Cannes:
Kantar's Jane Ostler talks about the big creative themes at #CannesLions2023 and what to expect from Kantar as follow up. #KantarAtCannes
Find out more 👇 https://t.co/i53k4PUM6T

[Int'l Ctr Law & Econ @LawEconCenter]

On the @MobileDevMemo podcast, @LawEconCenter Senior Scholar @MBarczentewicz discusses the $1.3B fine the @DPCIreland recently levied against @Meta and what it could mean for the future of US-EU data flows.

https://t.co/F8yEjDt1lV

[Normand Morneau @MorneauNorm]

WBEZ Celebrates the Legacy of Juneteenth https://t.co/zTw38JAlN3 via @YouTube