Simon Moser

Doing (and learning) GEO. Director

[Simon Moser @moser_media]

Google just released its biggest change to Search in 25 years. Traditional search is slowly giving way to AI-shaped search – just as everyone has predicted.

If you haven't started preparing for this change, you'd better start yesterday 👇

https://t.co/bQ4RmooMYY

[Simon Moser @moser_media]

I wrote a new piece for Entrepreneur on something I think a lot of people still underestimate:

For local businesses, the fruits of AI visibility are hanging much lower for local companies than for national or global brands.

https://t.co/jFGGo7N1De

[Simon Moser @moser_media]

@robj3d3 Moved to CY in 2018 (from GER). We really need an amazing gym/coworking/hangout venue here as they have in Bali However, I think you went into this a little bit naively, building a life + friendships takes time anywhere in Europe. Sounds like Asia will be better for you atm?

[Simon Moser @moser_media]

I wrote a new piece for Entrepreneur on a question a lot of founders are asking right now:

How does a brand-new company get recommended by AI search when it has no track record yet?

The honest answer is that it’s hard – but doable within a few months.

https://t.co/69pWs22TCp

[Simon Moser @moser_media]

8/ Specific geographies. Specific customer types. Specific features.

The editorial tax in a sub-niche is almost always lower than the main category.

Full write-up on the concept here: https://t.co/NJcO3OSOtb

[Simon Moser @moser_media]

I keep coming back to something I've been calling the "editorial tax." It's an idea that started forming after noticing an interesting pattern with a client.

This brand did almost everything right.
Strong Google rankings. Great reviews. Well-known name – but AI recommendations?

[Simon Moser @moser_media]

7/ A few things I've taken from this:
– One top-tier placement often does more than a dozen smaller ones combined.
– The tax is ongoing, not a one-off. Models get retrained, competitors earn coverage, positions shift.
– If the tax in your category is too high, go niche.

[Simon Moser @moser_media]

Today’s article is about 5 mistakes I see quietly hurting AI visibility:
1. Mass AI-generated content
2. Chasing citations instead of mentions
3. Going quiet after launch
4. Treating GEO as separate from SEO
5. Measuring GEO with the wrong yardstick

https://t.co/r4Kx4HV1ar

[Simon Moser @moser_media]

I published my first Entrepreneur article since 2023 today.

The reason: in the age of AI visibility, your name needs to be spread as wide and far across the internet as possible.

That applies not just to companies, but also to founders, entrepreneurs, and specialists.

[Simon Moser @moser_media]

10/ My bottom line:

For many local businesses, AI recommendation visibility is still far more open than people assume.

But that window won’t stay open forever.

Read the full study here: https://t.co/haVqXqv0A0

[Simon Moser @moser_media]

1/ I recently conducted a study on how AI recommends local businesses.

I looked at lawyers, accountants, and dentists across 6 cities, 3 countries, and 3 AI engines, then compared those results against traditional search.

🧵 here's what I learned

[Simon Moser @moser_media]

9/ So the practical takeaway is pretty simple:

If you operate in a non-English market, you likely need both:

local-language content for real local discovery
English-language content for international visibility and broader AI understanding