Introducing SOFT Tapes:
A series of authentic visuals that captures the friends and culture behind the brand.
Come roll with the team.
Rest In Power Virgil Abloh
You showed us that we could be us.
https://t.co/AZG4PApvEa
Some of our most talented and inspirational students joined us in their 30s and 40s.
David Ogilvy and Howard Luck Gossage are proof that age doesn't matter.
Both changed the industry, even though they started (traditionally) late.
Gratitude is an important teaching here at SCA and @moshwashere knows all too well that those ideas really get flowing when you're at your happiest. Find out what's making Mosh happy and why he's firmly focused on the good times ahead in this #SCABlog
https://t.co/MyLFhMTuom
The Generation Game:
“Toriyama Raised Me”
🎮 ~ an homage to Akira Toriyama, the creator of Dragon Ball Z who is a massive source of inspiration for SOFT creative director Mosh Balogun.
Available now, direct from London at
https://t.co/5ep6OZTyQL
Mosh Balogun (@moshwashere) of @SOFTisfine discusses his thoughts on the SOFT x UYU collaboration and how the design notes inspired the collection.
#EsportsFashion