every school in Australia, with demographics, in a dashboard i can filter.
old answer: hire a VA, two weeks.
new answer: couple of hours.
the speed isn't the bit that got me. it's the reframe. work that used to need budget now fits in an afternoon.
7.5% of australian men have admitted online sexual offending against children. peer-reviewed. self-reported. edinburgh uni, childlight 2024. ~700,000 blokes in this country. walk past 13 on the way to the shops. statistically one of them. That's why i'm building halo.
Three-screen ios paywall in an afternoon.
Superwall wired. A/B on the copy. zero brand-review rounds because the skill read the deck first.
Specialist work isn't specialism. it's consistency. load the rules into the workflow and one person covers what a team used to.
A decade as a founder and design was the one wall i couldn't climb. Claude design just closed the design one. Full halo brand system in three hours. colour, type, motion, product screens. Mind blown
I'd cut rent, food and gym before I cut my Claude Max subscription.
That's not a joke.
What I'm paying for isn't software. It's the difference between shipping in a week and shipping in a quarter.
Most people still price it against other tools. Wrong comparison.
Improved my Halo Safe CPI by 10x this week.
Not by spending more. By editing the ads myself, with AI as a rubber duck while I made the cuts.
AI does not do the work for you. It makes you a generalist who can actually ship.
4/ It is a fucking awesome feeling.
When something works, it is off your own back. Built on the life you made, the friends you chose, the network you lean on.
No hiding. You either built it or you didn't.
1. XP has shut down. It was a great ride.
After years building in gaming and crypto, I'm moving on. I will stay on as an advisor at Perion Labs while it winds down, but my full-time focus is now my own product: Halo Safe.
Here is why I built it. ๐งต
6. It is not about spying. It is about understanding.
We launched a week ago. Super early days. If you know parents who might find this useful, or anyone working in child safety, I would love an intro. I want this shaped by real families.
https://t.co/X02SgeUZdI
5. Parents want to know if their kid is being a bully so they can course-correct early. Or if their friends are saying 5. concerning things.
Halo listens to your child's voice chat, flags concerning conversations, and sends you a paraphrased summary.