Melissa Coito

VP, Product Marketing. B2B tech storyteller, leader & mentor. Champion of transparency & accountability in leadership. Weiner dog mom.

[Zappi @zappi_io]

How are marketing and insights teams evolving in 2025? We want to hear from you. 🗣️

Take our 5-minute Connected Insights Imperative survey to share your perspective on where the industry is headed, and get early access to the results.

👉 https://t.co/uuoWDm5NFV

#Zappi

[Zappi @zappi_io]

Struggling to get the full picture across multiple markets? Our latest AI Quick Reports: Cross-market Analysis update has you covered. Watch now to see how it works!

Available for Activate It/Early and all Amplify solutions (excluding Amplify Early Ideas).

#Zappi

[Eye for Retail @EyeforRetail_]

This is brilliant

[Zappi @zappi_io]

Zappi’s commissioned Total Economic Impact™ (TEI) study conducted by @Forrester Consulting shows customer-obsessed brands grow faster.

Zappi powers faster, smarter decisions with real consumer insight.

See the data for yourself:
👉 https://t.co/EyQmxqn4Z2

#Zappi #Forrester

[Zappi @zappi_io]

Join us May 27 to hear how Zappi helped brands achieve a 243% ROI, as revealed in a Forrester Consulting Total Economic Impact™ study commissioned by Zappi.

✅ Maximize your investments
✅ Get payback in under 6 months
✅ Drive faster innovation

👉 https://t.co/7D6b7jNEmc

[Zappi @zappi_io]

🔴 LIVE WEBINAR | Quantifying the Impact of Continuous and Connected Consumer Insights

Join Forrester and Zappi for a data-backed look at how continuous and connected consumer insights lead to smarter innovation and real results.

➡️ https://t.co/8DhcyHmCdi

#Zappi #Forrester

[Zappi @zappi_io]

Last week, our marketing team gathered for their annual offsite. 💥

From Demand Generation and Product Marketing to Brand, each team shared presentations celebrating our wins, sharing learnings, and giving a sneak peek at what’s coming next. 🔥

#Zappi #ZappiToBeHere

[Melissa Coito @MovingQi]

Loving these new additions to our standard release assets. #productmarketing videos, across all channels are a focus of 2025!

[Zappi @zappi_io]

With Zappi’s Activate It and Amplify 2.0 solutions, you can now generate a single report covering multiple stims.

Say NO ❌ to duplicate work.
Say YES ✅ to AI Quick Reports handling the heavy lifting.

Learn more 👉 https://t.co/xnYowCDWtK

#Zappi #ConsumerInsights

[Zappi @zappi_io]

Zappi's AI Concept Creation Agents just leveled up:
✅ Accelerate concept development by 30×
✅ Save on resource costs per concept by 20×.
✅ Generate concepts that score 80% or higher on market breakthrough potential

Learn more here:
🔗 https://t.co/PCHF3udTOO

#Zappi #AI

[Melissa Coito @MovingQi]

Love this new quick form video content from the our #productmarketing here at Zappi. Great job to Heather & Megan, based out of our London office.

[Zappi @zappi_io]

🧠 With AI Quick Reports, you get a head start on analysis and total control over the final product.

🛠️ Customize, edit, and export, all within the platform.

See how fast (and flexible) reporting can be:
👉 https://t.co/xnYowCDWtK

#Zappi #ConsumerInsights #MarketResearch

[Zappi @zappi_io]

Ever wish coming up with product concepts felt… easier? 🙌

See how fast and fun it can be with Zappi’s AI Concept Creation Agents to go from ideas and suggestions to a test-ready concept.

👉 Watch now!

#Zappi #ProductInnovation #ConsumerInsights

[Melissa Coito @MovingQi]

Excited to launch Zappi’s first @forrester TEI study!

[Zappi @zappi_io]

🚨 The @forrester Total Economic Impact™ (TEI) study is out!

Brands using Zappi saw:
✨ 243% ROI
💰 40% reduction in research costs
⏱️ 10-15% staff time saved

See how Zappi replaced slow legacy research with agile insights.
👉 https://t.co/FTMFn8hNDe
#Zappi #Forrester

[Melissa Coito @MovingQi]

Proud to help co-create this year’s @adage Young Creatives Contest with Zappi. So fun to be able to use our newest AI Agents technology as part of this .. excited to see all the submissions!!

[Ad Age @adage]

Want to win a trip to Cannes? Here is everything you need to know to enter the 2025 Ad Age Young Creatives Contest. ➡️ https://t.co/0zQtWF2kzp

[Zappi @zappi_io]

Best seller status unlocked! 🚀 The #ConsumerInsightsRevolution is now @amazon's #1 best seller, and we’re on ☁️ 9️⃣.

Thank you to everyone who believed in the revolution.

If you haven’t grabbed yours yet, now’s the time! 📚✨
https://t.co/fxD2FOKbqf

#Zappi #BookLaunch

[Zappi @zappi_io]

One month ago today, Zappi made its mark on NYC with our Consumer Insights Revolution 📙 book launch and Connected Insights Conference 🎤 this past September.! 🔥 ✨ 🎉 💥 ⚡

We could not have accomplished it all without you all! THANK YOU 🙌

#Zappi #ZappiToBeHere

[Zappi @zappi_io]

🚀 Say hello to AI Concept Creation Agents—your new go-to for rapid, precise concept development!

As part of Zappi’s Innovation System, these AI tools empower teams to generate and refine ideas faster than ever. 🧠

Ready to elevate your process: https://t.co/IiwQQo06Dh
#Zappi

[Zappi @zappi_io]

Allow us to re-introduce ourselves: Zappi��s New Product Innovation System ⚡

With real-time optimization and AI-powered 🔋 insights in hours, brands can now get to market quicker and stay a step ahead.

👉 https://t.co/zdS4qSfJrF

#Zappi #ProductInnovation #ConsumerInsights

[Zappi @zappi_io]

🎉 2024 was a groundbreaking year for Zappi and our incredible customers!

Here are some ways our customers shined using our platform! 🙌

Dive deeper into these game-changing insights ➡️ https://t.co/WAV6Cemhfd

#Zappi #YearInReview #ConsumerInsights

[ADWEEK @Adweek]

Stop by ADWEEK House The Big Game in New Orleans this Friday, February 7! Discuss Big Game ad strategies and celebrate a day of insights at our Tailgate in partnership with IRCODE. https://t.co/Lf49B8eAVy

[Melissa Coito @MovingQi]

@GEORGE3Q @HANnah_SOL0 And my photo cred ;)