Jack Loechner

Seasoned marketing exec, market researcher at GE, Disston, and others. Long-time editor of MediaPost's daily Research Brief

[Jack Loechner @mp_research]

MarTech's Evolving More Rapidly Than Marketers' Use of It: MarTech is evolving rapidly, trouble is, marketers may not be keeping pace with tech advancements. According to Walker Sands' 2018 Marketing... https://t.co/B8EsYUh93q

[Jack Loechner @mp_research]

MarTech's Evolving More Rapidly Than Marketers' Use of It: MarTech is evolving rapidly, trouble is, marketers may not be keeping pace with tech advancements. According to Walker Sands' 2018 Marketing... https://t.co/B8EsYUh93q

[Jack Loechner @mp_research]

Consumer Ambivalence Towards Self-Driving Cars: Recent research by GlobalWebIndex reveals internet users in the UK and the U.S. are ambivalent about self-driving cars. Internet users in the UK and... https://t.co/fRgEOYllXn

[Jack Loechner @mp_research]

Consumer Ambivalence Towards Self-Driving Cars: Recent research by GlobalWebIndex reveals internet users in the UK and the U.S. are ambivalent about self-driving cars. Internet users in the UK and... https://t.co/fRgEOYllXn

[Jack Loechner @mp_research]

Couples in the Workforce: In an ideal world, men and women would be equally likely to be the breadwinner of a couple. But the analysis found that in the 50 largest metros, women were the main breadwinner... https://t.co/8iaovlJOSA

[Jack Loechner @mp_research]

Sales And Martech Traction: The sales and marketing technology landscape has changed, says Craig Rosenberg, Co-Founder & Chief Analyst of Topo. Years of venture funding, resources, and... https://t.co/5HiY8O5Q4o

[Jack Loechner @mp_research]

Digital Strategy Pitfalls: According to an article in the McKinsey Quarterly in 2018, By Jacques Bughin, Tanguy Catlin, Martin Hirt, and Paul Willmott, most digital strategies... https://t.co/NoyljN9mbD

[Jack Loechner @mp_research]

Digital Strategy Pitfalls: According to an article in the McKinsey Quarterly in 2018, By Jacques Bughin, Tanguy Catlin, Martin Hirt, and Paul Willmott, most digital strategies... https://t.co/NoyljN9mbD

[Jack Loechner @mp_research]

Predictions From The Informed: Among the predictions for the media, internet and communications industry for 2019 are that Cord-cutters are going to keep on cutting, but investors who think fixed... https://t.co/fMt81bwzsV

[Jack Loechner @mp_research]

Thanksgiving Day To Cyber Monday: The five-day period spanning Thanksgiving to the Monday following (aka Cyber Monday) this year delivered a concentrated dose to online retailers. Internet Retailer... https://t.co/haWgVpoCZU

[Jack Loechner @mp_research]

Near Me Searching: Google recently revealed that “near me” mobile searches (e.g., “H&M near me” or “pizza near me”) have increased 200%. As mobile searching... https://t.co/OX5rNnxMEm

[Jack Loechner @mp_research]

Global Shopping Behaviors: As the traditional consumer purchase journey continues to evolve, so too should the way merchants think about their sales opportunities. BigCommerce conducted a global survey... https://t.co/ag4v90eKXn

[Jack Loechner @mp_research]

Top Ten Tech Trends for 2019: Jupiter Research provides an assessment of what they find will be the critical developments in the tech space over the coming year. Developments that will impact upon,... https://t.co/182bD8Y1NF

[Jack Loechner @mp_research]

Juggling Media: When it comes to the media universe, the abundance in devices, services and content has never been more prevalent. With all of this technology at consumers' fingertips, pretty much... https://t.co/B9TDddiKpQ

[Jack Loechner @mp_research]

Veterans Connect with Brands with Military Discounts: Military service members and veterans are increasingly seeking out military discounts when they shop onlin... https://t.co/GQ1XLKgO5E

[Jack Loechner @mp_research]

Traditional TV And Radio Hold Their Own: People are spending more time with media than ever before, says MarketingCharts' newly-released 5th annual "US Media Audience Demographics" report, a data-driven... https://t.co/ixBFLib03b

[Jack Loechner @mp_research]

CDP's Under The Microscope: Marketer interest in CDPs continues to accelerate. In the first half of 2018, Gartner client inquiries pertaining to CDPs doubled when compared with the same period of... https://t.co/i4TqaS8ycT

[Jack Loechner @mp_research]

Fight Back: The cat-and-mouse game between online merchants and fraudsters commenced the instant the first buy buttons appeared in 1994. Then, as now, clever criminals are always finding increasingly... https://t.co/cdw2fH0nAA

[Jack Loechner @mp_research]

Great article from https://t.co/etXK3CzghX! #marketingcharts.com

[Jack Loechner @mp_research]

The Cloud Saves The Day: To maximize value from the cloud, retailers need to prioritize workflows that can best benefit from it. The report shares six opportunities for leveraging the cloud as a catalyst... https://t.co/lJJgZrejtr