Michael Murphy

Husband, dad, skier, golfer & runner.
Digital Experience @ Adobe.
Empowering people to create. Transforming how businesses compete.
[Opinions are my own]

[Michael Murphy @mppmurphy]

Adobe helps DICK'S Sporting Goods's personalize ATHLETE experiences! https://t.co/rUGgrw3pTm

[Michael Murphy @mppmurphy]

Adobe continues to redefine how enterprises can engage with their customer and prospects across their customer lifecycle! https://t.co/xzO7CGRBKb

[Michael Murphy @mppmurphy]

Watch this great webinar on-demand! https://t.co/phoaElAWTO

[Michael Murphy @mppmurphy]

So Google has once again changed their take on third-party cookies. One thing that hasn't changed is the importance of first-party data in healthcare.

https://t.co/FfqLRj3zmj

[Michael Murphy @mppmurphy]

AI is everywhere these days... and healthcare is no exception. Join me as we discuss the impacts of AI in healthcare marketing with Modern Healthcare.
https://t.co/o3YTRaX7Yc

[Michael Murphy @mppmurphy]

Our partners at Bounteous X Accolite have hit the transformational nail on the head with how to boost the value of your real-time CDP. Check out this blog from the brilliant Abby Matchett on the value of Adobe's Healthcare Shield.

https://t.co/a0uZycp42x

[Michael Murphy @mppmurphy]

SHOUT OUT to our Platinum Partners at Deloitte for continuing to absolutely CRUSH it in Healthcare with Adobe HIPPA-Ready solutions. Healthcare is the new retail. THANK YOU DELOITTE!
https://t.co/LoUKOax5Mq

[Michael Murphy @mppmurphy]

GenAI is increasingly an important consideration in business, and healthcare is no exception. Discover how Adobe's AI-first solution lets marketing teams quickly plan, create, manage, activate & measure omnichannel content.

https://t.co/Q7s6WyqLC7

[Michael Murphy @mppmurphy]

Pharma companies are expected to play a much larger role in communication and education with customers be they HCPs or patients. Learn how your company can leverage data to improve outcomes and drive revenue.

https://t.co/78r3Oq3SCL

[Michael Murphy @mppmurphy]

Healthcare payors are under pressure to transform customer engagements while simultaneously cutting costs. Learn how Adobe can help you transform your company into an experience business.

https://t.co/wvA6x6EPLe

[Michael Murphy @mppmurphy]

The digital landscape is changing every day as healthcare consumers demand more and more personalization. Join Adobe's Tory Smithe and Arun Manoharan as they delve into the dynamic world of digital strategy and personalization in healthcare!

https://t.co/Wbx12qgXGp

[Michael Murphy @mppmurphy]

Consumerism in healthcare is driving demand for access, convenience and price transparency that is reshaping the industry. But changes in the rules alone cannot change the industry - consumers are driving force of change.

https://t.co/venENp8ZVT

[Michael Murphy @mppmurphy]

The healthcare industry was EVERYWHERE at Adobe Summit 2024!  We had the most healthcare-specific speakers and breakout sessions ever, AND they are all available to you on-demand at https://t.co/4Ee7pG7hgv

Check it out and relive the best of the best!

[Michael Murphy @mppmurphy]

Novo Nordisk wins "The Analyzer" Experience Makers Award at Adobe Summit 2024! Powered by Adobe Customer Journey Analytics the company achieved a 118% lift in web conversion rates and is inspiring customers to spend 44% more time on its web properties.
https://t.co/I64k0dN3rH

[Michael Murphy @mppmurphy]

Pfizer is transforming its content supply chain to bring scientific breakthroughs to market at lightspeed by partnering with Adobe. Read about this success story and watch the video they shared during the Adobe Summit 2024 Opening Keynote!

https://t.co/Vy5vIE2mQC

[Michael Murphy @mppmurphy]

Explore the latest healthcare trends, inspiring customer stories, key product advancements and more from Adobe Summit 2024 with healthcare marketing and strategy leader Tom Swanson. https://t.co/DbJ3zD6T8k

[Michael Murphy @mppmurphy]

Consumers see data-driven healthcare with fresh eyes. Learn what 200 U.S. Healthcare consumers had to say about data use in healthcare. https://t.co/gQBwSQeTUq

[Michael Murphy @mppmurphy]

Put personalized healthcare front & center. Connect patients to what they need at every stage. https://t.co/bDlYd7FWMc

[Michael Murphy @mppmurphy]

Your Rx for personalized healthcare CX. Discover 7 strategies to set you up for success. https://t.co/xWvGl9Sabe

[Michael Murphy @mppmurphy]

Making healthcare more human. Read the Walgreens Boots Alliance story. https://t.co/bMqXBFa5tB