Brandon

Director of Engineering, Gamebeast . 15 years on Roblox.

[Brandon @MrAsync]

Robloxian: From player to developer; an origin story

#Roblox #RobloxDev @DavidBaszucki

[Brandon @MrAsync]

how are folks hitting usage limits with claude code? i typically run 2 agents all day and have never hit the limit (on the team plan)

[Gamebeast @gamebeastgg]

2 weeks to go! 🗓️

The Builders’ Exchange is happening May 15 at Gamebeast HQ. We’re looking forward to a fun happy hour with the Seattle tech community and sharing a special announcement we’ve been kept under wraps. 🤫

RSVP: https://t.co/GIITdNE9nE

#UGC #Roblox #RobloxDev

[Gamebeast @gamebeastgg]

The Gamebeast Ads Marketplace is LIVE!🚀

We’ve built the ultimate bridge for new revenue:
🎬 Studios: Unlock new income streams from the world’s top brands.
📈 Brands/Agencies: Elevate your brand across Gen Z with full attribution.

Ready to earn more? 💰
#UGC #Roblox #AdTech

[Gamebeast @gamebeastgg]

1,000,000 CCU. That’s how many players Gamebeast supported this weekend.

That’s about 50 hockey arenas all packed at once.
We’re just getting started. 🏒🔥

#Gamebeast #RobloxDev #Roblox

[Brandon @MrAsync]

Heading to GDC SF, March 9–13! 🚀 Can’t wait to explore new trends & chat with the community. See you there!

#GDC2026 #Gamebeast #RobloxDev #Roblox

[Gamebeast @gamebeastgg]

Insights first. Growth follows. 🚀 Gamebeast helps devs improve monetization, sharpen positioning, & build brand strength.

Join our Discord and see how we can strengthen your game operations & brand impact:
https://t.co/OsZU2oh7kG

#Gamebeast #RobloxDev #Roblox

[Zander Brumbaugh @zanbrum]

I‘ve been building games since I was 12 and learned early on how much access to the right tools and guidance matters.

Creators have been limited not by their ideas but by what they’re allowed to use. Excited to see our community succeed with Gamebeast!
#Gamebeast #RobloxDev #UGC

[Brandon @MrAsync]

The thrill of building games comes from turning ideas into something real. Gamebeast going open access gives creators the infrastructure to do just that at scale. Having been there myself, I can’t wait to see what gets built next.

#Gamebeast #RobloxDev #Roblox

[Gamebeast @gamebeastgg]

🚨UGC just got supercharged! 🚨

Gamebeast is now open access, meaning any dev can build, ship, and scale without invites or gatekeeping.
The tools behind top UGC experiences are now yours.

🔗 https://t.co/cn20HWrwGl

#Gamebeast #RobloxDev #Roblox

[Gamebeast @gamebeastgg]

Next Thursday (2/12) = big Gamebeast news
Don’t miss it! 👀
#Gamebeast #RobloxDev #Roblox

[Brandon @MrAsync]

@Rocky28447 @abstractalex You can't have tech debt if you don't ship anything when you spend more time perfecting frameworks and architecture. It's a balance between getting things done and being mindful of the future. It's not binary

[Brandon @MrAsync]

@kullaske 🫠

[Jake @cheekyvisuals]

Last week a literal childhood dream of mine came true...

I got to work with SpongeBob!!!!

As a lifelong SpongeBob fan and someone who bases most of their personality off him... I couldn't say no when @playVectorThree was approached to make the trailer for SpongeBob Simulator!

Our team killed it and this was so fun to work on!!

P.S. See below for an easter egg that didn't make it to the final cut!!

[Jake @cheekyvisuals]

A lot of studios that are new to #Roblox believe influencers are the answer to growing a game.

They’re wrong.

Well, sort of…

Yes. Influencers are great. They quickly can get 100,000 people to see your game. But for 100,000 players to be truly valuable to your brand, you need to answer a few questions.

If you answer “no” to any of these questions, rethink your strategy.

1. Is your game verifiably fun? As in, if a random player joins, do they spend a long time in the game or leave in 2 minutes?

2. Do you have an active community for this new player to engage with after enjoying the game?

3. Do you have reliable monetization to make a return on your investment?

With that in mind, let’s consider what we can do to maximize the value of our influencer campaigns such that 100,000 new eyes on our game = 100,000 potential community members.

First, dig deep into your data. If players are joining your game and leaving quickly, more players won’t fix that. Instead, make changes at a rapid pace and constantly keep your eyes on the data. Target that 10 minute playtime average and above. Once your game proves it can hold players, we can focus on getting more of them.

Next, build your community. Create a Discord server and add TRUE value to it. Make it a hub for information, meeting friends, and overall more than just “a place to chat”. Create your own social media with content that allows people to engage deeper in your community. (This will also grow your game, especially on TikTok!!!) Once we have the infrastructure for community, we can be prepared for players to like our game.

Finally, refine your monetization. You’re in this game to make money, so make sure you actually can. Maximize your Average Revenue per DAU so that you can reliably estimate the ROI of influencer campaigns. Make sure there’s room for your biggest fans to support the game financially as much as they want. Once this is done, you can build the internal ecosystem for supporting multiple marketing campaigns with consistent returns.

With these 3 pillars, influencer marketing becomes an incredible tool to grow your game and reach new audiences. The money you put into it makes returns both financially and in a thriving community. You might think these are simple, but they take a lot of time and resources. However, if you can’t accomplish these, then more eyes on your game is not the answer.

We help studios and brands on Roblox build influencer campaigns as well as improving their game, monetization, and community building. If you’re interested, give me a call or DM me.

https://t.co/tPm9YXep2t

[Jake Short @jakeshort127]

i made a solitaire game! i couldn't find a pretty and modern one, so i made it myself. check it out :)
https://t.co/Fnha73ucaq

[evelyn @ebur1n]

builderman played a game i led art on 👀

[James "Quenty" Onnen @Quenty]

THAT'S MY ROOMMATE!!

[Brandon @MrAsync]

I PROGRAMMED THAT GAME

[David Baszucki @DavidBaszucki]

Elf comes to Roblox, and I'm curious - Can I make toys properly? Or... This new experiences comes to us by @Jon_Favreau, @wbpictures and @supersocialplay. https://t.co/n7pZQJ2wsd

[David Baszucki @DavidBaszucki]

Elf comes to Roblox, and I'm curious - Can I make toys properly? Or... This new experiences comes to us by @Jon_Favreau, @wbpictures and @supersocialplay. https://t.co/n7pZQJ2wsd

[Yon @yonatanrf]

Incredibly excited to announce that @supersocialplay has teamed up with Fairview Portals and @wbpictures in launching ‘Elf North Pole Workshop’ on @Roblox, in celebration of the iconic film’s 20th anniversary.

Let’s all embrace our inner elf 🫶

[Brandon @MrAsync]

@StiiizzyCat @_IcyTea Yes you can LOL