C O R D

Cord Delhi - Khan Market/Chattarpur
Cord Mumbai - Kalaghoda/Pali Hill
Hyderabad - Banjara Hills
Shipping Worldwide

[C O R D @mrbrand_5dat]

wata👩‍🌾
https://t.co/ce1DpziZrq

[C O R D @mrbrand_5dat]

このまま定年まで働いても正直キツい…😓
https://t.co/xaUNeg9hA5

[C O R D @mrbrand_5dat]

まだ圧迫面接あるんだ…怖い😨
https://t.co/LPVxOhj5ik

[C O R D @mrbrand_5dat]

SS’26 in motion—where art, community, and movement meet for Vianaar.
An experiential evening by for

Costumes by @

Performance Curation & Styling -
Movement Direction - Manjari Kaul
Sound Design - Pranav Nigam
Lighting Design - Ankit Pandey
Hair & ...

[C O R D @mrbrand_5dat]

Album’91 showcases a beautiful blend of techniques—smocking, hand embroidery, cross-stitch, drawstrings, and appliqué woven throughout the collection. A thoughtful mix of old and new ideas, inspired by elements of nature, playing with lace and silhou...

[C O R D @mrbrand_5dat]

The season’s essentials — Cord scarves, styled your way. Now available in stores near you.

[C O R D @mrbrand_5dat]

The perfect summer date, wrapped in fresh prints.

Going on a cute quest with fresh prints, textures, and shapes — the new SS ‘26 Album ‘91 collection.

Colours of Album 21, SS26. Perfect for summer.

Explore the collection online and in stores near...

[C O R D @mrbrand_5dat]

Founder Favourites from @ SS26,
ON REPEAT 🔁

[C O R D @mrbrand_5dat]

Album ‘91 — In Motion.

Explore the collection online and in stores near you.

[C O R D @mrbrand_5dat]

Album ‘91 — Spring Summer 26

Rooted in craft, the collection brings together smocking, hand embroidery, appliqué, rich textures, vibrant patterns and playful prints.

Explore the collection online and in stores near you.

[C O R D @mrbrand_5dat]

A peek from the kitchen 👀

Explore the collection online and in stores near you.

[C O R D @mrbrand_5dat]

Album ‘91 Spring Summer 26

A vibrant celebration of colour, prints and playful patterns, brought to life through thoughtful techniques and craft.

Explore the collection online and in stores near you.

[C O R D @mrbrand_5dat]

A wholesome lunch in the mountain restaurant fills the room with colour and nostalgia. Craft sits at the heart of every detail in Spring–Summer ’26.

Explore the collection online and in stores near you.

[C O R D @mrbrand_5dat]

Album ‘91

Spring Summer ’26 Collection: Rooted in craft, the collection comes alive through vibrant palettes and playful pattern clashes.

Explore the collection online and in stores near you.

[C O R D @mrbrand_5dat]

What’s better than a picnic on a vacation — Mountain breeze, snacks and ludo right before the sunset!

Creative Direction- .7 , &
Photographer:
Videographer:
Styles:
HMU
Talent:
Props & sets:
Production designer:
Production:

Explore the Spring Summ...

[C O R D @mrbrand_5dat]

Album’91

A portrait of the family from their vacation, a moment held forever — where place, time, and feeling come together.

Creative Direction- .7 , &
Photographer:
Styles:
HMU
Talent:
Props & sets:
Production designer:
Production:

Explore the S...

[C O R D @mrbrand_5dat]

Album’91

SpringSummer ’26 — an ode to the simple joy of being somewhere new, running freely through open fields and finding happiness in life’s smallest pleasures.

Creative Direction- .7 , &
Photographer:
Styles:
HMU
Props & sets:
Production desig...

[C O R D @mrbrand_5dat]

Album 91 — Spring Summer ’26
A collection shaped by memory — by the freedom of doing whatever your heart desired. Our most vibrant season yet, an ode to those core memories and their simple joy.

Creative Direction- .7 , &
Photographer:
Styles:
HMU
...

[C O R D @mrbrand_5dat]

Album ‘91

The overnight train journey brings itself with an excitement of playing games, taking turns for window seats, sharing stories and the anticipation of opening home tiffin while the landscape outside quietly unfolds - mustard fields, river a...

[C O R D @mrbrand_5dat]

Album ‘91

Spring summer ‘26 now live in stores and online at

Creative Direction- .7 , &
Photographer:
Videographer:
Styles:
HMU
Talent:
Props & sets:
Production designer:
Production: