Most times when I get a brief from a client on creating awareness for a product, the first thing I do is run an audit of the product to find out if it is a marketable product. It is important to find out how salable the product is so you won’t be hustling backwards.
The temptation to fold and wave the white flag is strongest when the finish line is closer than you can see. When you feel like giving up, take that as a reason to go a little bit longer.
You can’t see the finish line yet because it’s right around the corner!