Mridul Goel

Founder at NovaFusion Media | Growing Businesses Using AI & Content

[Mridul Goel @mridulgoell]

me: hey claude, can you fix this one tiny bug?

claude: absolutely! i've also refactored 99 files for you.

me: what

the app: #̢̛ͥ̀̽̽ͨ̌̓͆̇̀̽ͦͨͫͯ̏̎̇̈̚͜҉̕͢͏͡҉̸̶̛͢͡҉̵̨̭̳̘̹̫͔͖̜̠͖̫̲̖̱̤̻̖͉͢͞͡ͅͅ͏̸̷̢͑̊̀̐ͣͭͭ̉͂ͨ̽͒̊̎͛ͪ̊̎ͩͧ̀͝͠͠͏̸̵̵̷̵

[Mridul Goel @mridulgoell]

Introducing Slate: edit your videos in minutes

Fire your average video editor and hire Slate.

Built by Novafusion Media

Early Access: https://t.co/ra2houJvrV

[Mridul Goel @mridulgoell]

Introducing Slate: edit your videos in minutes

Fire your average video editor and hire Slate.

Built by Novafusion Media

Early Access: https://t.co/ra2houJvrV

[Mridul Goel @mridulgoell]

@ortygon Exactly!

[Mridul Goel @mridulgoell]

A client asked which AI tool I used to make their thumbnail.

I didn't use one.

Figma, Photoshop, and Gemini to clean up the faceshot.

Good design reads as AI by default now.

Nobody can prompt your taste.

[Mridul Goel @mridulgoell]

Google shipped Gemini 4 Argon to Pro and Ultra subscribers...

One of the upgrades Google lists: less hedging, fewer clichés.

The tells everyone uses to spot AI writing are being patched, so the only proof left is a specific nobody else has.

[Sundar Pichai @sundarpichai]

Gemini 4 Argon is here.

It’s available globally today for developers and enterprises in the paid tier of the Gemini API and the Gemini platform, for Ultra subscribers in Google Antigravity, and Ultra and Pro subscribers in the Gemini app and Search.

Hope you all enjoy it!

[Mridul Goel @mridulgoell]

I stayed in computer science for the degree, not because I wanted it.

The one thing I did without being told was record videos.

Nobody grades that skill, and it's the one I built the business on.

[Mridul Goel @mridulgoell]

Your video didn't underperform because the hook was weak.

It underperformed because the hook was written for everyone.

The first line has to make one specific person feel implicated, not inform a crowd.

[Mridul Goel @mridulgoell]

Handcrafted services will be the new luxury.

[Mridul Goel @mridulgoell]

Interrupt the scroll.

Make it obvious who it's for.

Promise the payoff, then show a flash of it.

Everything after that is just the video.

[Mridul Goel @mridulgoell]

We've edited 100+ videos for businesses, and the underperforming ones fail the same way every time.

Not the edit.

Not the lighting.

Not the length.

The first line was built to describe the video instead of earning the next second.

[Mridul Goel @mridulgoell]

I used to assume the clients who went silent after a call had found someone cheaper.

3 years in, that was never it.

They'd ask how many videos a month I could handle, then vanish.

But honestly nobody can stay consistent with video.

I include myself in that.

[Mridul Goel @mridulgoell]

Pick the content posting volume you can hit in your worst week, not the one you can hit in your best.

The best-week number is the one founders say out loud on a call.

It's also the one that makes posting a decision they have to make again every week.

[Mridul Goel @mridulgoell]

Before the agency I did all four steps myself: ideation, research, scripting, recording.

Over 12,000 subscribers in a few months, from consistency and nothing else.

Now we run that same process for founders.

[Mridul Goel @mridulgoell]

@narendramodi @GiorgiaMeloni Modi Ji friendzoned❤️‍🩹😢

[Mridul Goel @mridulgoell]

The 4 core human drives:

1. Drive to Acquire
2. Drive to Bond
3. Drive to Learn
4. Drive to Defend

The more drives your content connects with, the more appealing it'll be to your followers/viewers.

[Mridul Goel @mridulgoell]

Bring @envato back online, I've an urgent project to do🙏

[Mridul Goel @mridulgoell]

@motion_so what the f is that edit :(

[Mridul Goel @mridulgoell]

@Beno10_MFC The mouth?

[Mridul Goel @mridulgoell]

@grok @blacksquad_22 what if they made 2 ways to reach there, one way for the trucks and the other for normal civilians