Mark Peters

Growth and optimization @SAP. Dad to 3 kids. Views are mine. #marketing #analytics #leadership

[Mark Peters @mrkptr]

Try new things in pursuit of the global maximum, combined with continued incremental efficiencies to what's already working - in order to grow your organization, your career, and your life.

https://t.co/xFG7n2SRkt

[Josh Schwarzapel @JSchwarz9]

Anyone have a good resource for calculating statistical significance for non-binomial data? e.g. Revenue per user, average order value, etc.

Best resource I've found so far is here: https://t.co/pn1khFYrpX

[Mark Peters @mrkptr]

Perhaps the answer to life, universe, and everything is "82" not "42"...

"When older people are asked to pinpoint the happiest time of their lives, the most common response is not an age in childhood, teens, or early adulthood, it’s 82.” https://t.co/05dNuiWBUm

[Mark Peters @mrkptr]

"In the not-so-distant future, humans are still humans."

https://t.co/rGjlw93vtP

[Mark Peters @mrkptr]

U.S. listed 173,000 open AI jobs in June,
India listed 25,900 jobs,
UK listed 16,825 jobs during the same period.

https://t.co/N4SsggfcEP

[AssemblyAI @AssemblyAI]

How does ChatGPT actually work?🤖🤔

Read our latest blog post to learn more:
https://t.co/12fKyXsiwq

[Georgi Z. Georgiev @georgizgeorgiev]

Just published a meta-analysis of 1,001 A/B tests with insights on:
❔ How long does a typical test run for?
❔ What percentage of tests result in a ‘winner’?
❔ What is the average lift achieved?
etc.:

https://t.co/p1lYBUqTTS

#statistics #abtesting #conversionrateoptimization

[George Lawton @glawton]

My story on The history of the metaverse just came out. Even comes with a groovy timeline that is sure to be a staple on many office walls. #IndustrialMetaverse #Metaverse #DigitalTwins

https://t.co/wrU3P1Xwa2

[Mark Peters @mrkptr]

"My advice, focus on what is not going to change" via @DodoNerd

https://t.co/l3HZMdNbNg

[Mark Peters @mrkptr]

"[I]nput of the business is very important, and the product org collaborates closely with Sales and Marketing, but the notion that the product is there to do the bidding of the business simply doesn’t exist" --Itamar Gilad

https://t.co/hd5jCArvJr

@ItamarGilad

[Mark Peters @mrkptr]

"The decision-making rule needs to be feasible with the mind we have."

https://t.co/oH3kRe7d44

[Mark Peters @mrkptr]

"Acquiescence bias (also known as “agreement bias”) is a type of bias where people tend to agree with a statement or answer “yes” to a yes/no question regardless of what they believe." -@PaperformCo

https://t.co/HnNQ24LxYd

[Sean J. Taylor @seanjtaylor]

Very nice article by @IavorBojinov and Somit Gupta about experimentation. I love this big-picture perspective--too often we focus on technical aspects and miss the forest for the trees. Must read if you work with experiments at a business in any capacity.
https://t.co/OIkfTOmKRP

[Mark Peters @mrkptr]

"We found lava in a hopeless place" via @MorningBrew

https://t.co/YmKQ2YLdyW

This headline made my day, great work!

#marketingstrategy

[Mark Peters @mrkptr]

"[I]f you want your audience to know who you are as a brand, your brand needs to know who it is"

https://t.co/QNEUNQSxIU

#userexperience #UX

[First Round @firstround]

We asked some of the sharpest startup leaders we know: What are the questions managers should ask themselves on a regular basis?

We assembled our 35 favorite responses into a checklist for the high-impact manager.

https://t.co/dDGPlVQP23

[Mark Peters @mrkptr]

“Music is a part of everyone’s life,” Jobs said, “and because it’s a part of everyone’s life, it’s a very large target market all around the world. It knows no boundaries.”

https://t.co/ogcrOvFkQU

[Mark Peters @mrkptr]

"Sand is the second most-used resource after water"

https://t.co/JAAD6XDY57

[Mark Peters @mrkptr]

"Success and brand isn’t just winning customers – it’s winning employees too"

https://t.co/v4W2cpzXkY

[The Associated Press @AP]

Video meetings dampen brainstorming, a new study found, because we’re so hyper-focused on the faces on the screen that we don’t let our eyes and minds wander. https://t.co/78z9RWJK8n