Liam Robins

Big picture: I solve problems. This chapter: I scale businesses online without paid ads | Tweets explain how I do it

[Liam Robins @mrliamrobins]

Own a retail store or restaurant?

Want to know the best marketing strategy for you?

Study the secret McDonalds menu

[Liam Robins @mrliamrobins]

The only reason you’re insecure:

You’re comparing someone’s ‘highlight reel’ with your ‘behind the scenes’.

[Liam Robins @mrliamrobins]

You don’t hate conflict.

You just don’t know how to handle it.

[Liam Robins @mrliamrobins]

Ads aren’t needed for a business.

Only as a steroid for an already epic brand.

[Liam Robins @mrliamrobins]

You’re not introverted.

You’re in an environment where you don’t feel people will respond positively to what you’re interested in.

[Liam Robins @mrliamrobins]

You only truly “suck” at something for two reasons:

1) No reps were put in
2) You got promoted to a new circle

Your job is to find out which one you’re in

And to always act as if it’s the first option.

[Liam Robins @mrliamrobins]

Personal brand gurus suck, here’s why:

Personal brand coaches

Sell how to build a personal brand

To people who want to know how to build a personal brand

So they can sell to others on how to build a personal brand

Sell the shovel, not how to sell it.

[Liam Robins @mrliamrobins]

The best enemy to beat is the one who lacks the ability to see the lay of the land.

[Liam Robins @mrliamrobins]

The reason you’re intimidated by others is because you aren’t being who you’re supposed to be

[Liam Robins @mrliamrobins]

If you don’t know what problems to solve in business, you aren’t following what you’re interested in.

Get a hobby
Start reading
Get a new perspective
See the world differently
Know what problems to solve

Following your interests makes you interested in what problems to solve.

[Liam Robins @mrliamrobins]

Most people that buy from you don’t know the true reason they’re buying to begin with.

Automating stuff not because it’s cool, but so you never have to become dependent on anything ever again

[Liam Robins @mrliamrobins]

The reason you don’t have what you want

You aren’t 100% focused on the things required for you to get there

[Liam Robins @mrliamrobins]

You don’t want to appeal to everyone.

You want everyone to desire the idea that you represent.

[Liam Robins @mrliamrobins]

True change comes when the pain feels so biological, that you think “if I don’t change now, my bloodline ends here”

[Liam Robins @mrliamrobins]

The reason you don’t have what you want

You aren’t 100% focused on the things required for you to get there

[Liam Robins @mrliamrobins]

You don’t want to appeal to everyone.

You want everyone to desire the idea that you represent.

[Liam Robins @mrliamrobins]

Pray like it’s up to God

Work like it’s up to you

[Liam Robins @mrliamrobins]

Your mission is what will make people buy from you.

To find the mission;

List all the times you were most emotional when talking about what you care about the most

To put the mission into words:

1) List the huge hurdle in life
2) Say how far you’re willing to go to solve it

[Liam Robins @mrliamrobins]

The only reason you aren’t doing what you need to be doing:

You’re going from scrolling on your phone, to trying to do a hard task.

You then feel stuck and ashamed for not being able to start.

Train yourself to reverse the order, and you’ll feel pride

[Liam Robins @mrliamrobins]

Your job as a leader is to get them to the promised land.

You are more in tune with what that is, that is why you’re leading