I am an Amazon FBA seller in the Musical Instruments niche. Been doing Amazon since 2005. Have added Used Books to the mix because they are very profitable
@fieldsofprofit I had a Question about the Buy Box. Any truth that if your price is within 2% of the lowest price, your listing will be able to spend some time in the Buy Box?
Spotted a tip from another FBA seller about running video creative in Sponsored Brands ads.
Putting one together this week for my Eurorack patch cables. The plan: build the video around the keywords already converting for me on that SKU, since the search terms tell me exactly what buyers care about. Length matters too — Amazon caps SB video at 45 seconds, so the edit has to be tight.
Curious whether SB video has actually moved the needle for anyone else, or if it's mostly vanity creative.
#AmazonFBA
@guyfosel I would love to see a story about how Amazon actually did something based on all the people who checked “Strongly disagree “. And I guess when pigs fly…
Portfolio check-in. What moved this week:
→ Spotted an "Upcoming Season" tag in Seller Central's Restock dashboard I'd never noticed. Amazon quietly flagging which of my SKUs are about to catch a seasonal lift. Posted to the FBA subreddit to figure out how to actually search by it.
→ Ran the numbers on two PPC campaigns side by side. A $0.05 Auto campaign I forgot about 2 years ago is doing $4K/month at 5% ACOS. The deliberate manual campaign I built this year is doing $1K/month at 15–20%. Cheap-and-dumb beating expensive-and-targeted. Still deciding what to do with that.
→ Published a new Cincinnati Ice Cream Guide post on The Colonel's Creamery in Florence, KY. Same playbook — long-form on the site, then seed it in the rooms where people care.
→ The honest one: I still haven't figured out how to monetize the ice cream directory. The traffic is real, the content is working, the local relationships are there. The digital menu service was one attempt at turning that ecosystem into revenue — posted it again on X this week, didn't move the needle. That's the real puzzle right now. The audience exists. The path from audience to dollars is what I'm still solving.
Three moving, one unsolved. That's the week.
#BuildInPublic
Been running two Amazon PPC campaigns side by side and the numbers keep telling me something I don't want to hear.
The old one: an Auto campaign I set up over 2 years ago with a $0.05 bid. Forgot about it, basically. Does about $4,000/month in sales at a 5% ACOS.
The new one: a proper manual campaign targeting specific products. Less than a year old. Around $1,000/month in sales at 15–20% ACOS.
So the campaign I built deliberately is doing a quarter of the volume at 3–4x the ad cost.
Part of me wants to kill the new one and just let the nickel-bid Auto campaign keep printing. Part of me thinks I'm leaving scale on the table by not figuring out manual.
Anyone else running into this? Cheap-and-dumb beating expensive-and-targeted?
#AmazonFBA
Built a digital menu for a Cincinnati ice cream shop. Customers stopped complaining about pinching and zooming.
Looking for referrals — $25 per client you send my way.
https://t.co/NnPwNrv3b6 #Cincinnati#DigitalMenu
Published another blog post on the Cincinnati ice cream directory — this one on The Colonel's Creamery.
The pattern I've settled into across the portfolio: long-form on the site I own, then seed it in the rooms where people actually care. Cincinnati Facebook groups, the right Reddit threads.
Last post pulled 500+ likes on Facebook and sent 160 visitors off a single repost. Not viral. Just the right content in the right room.
This is the unsexy side of running a local directory. The site is the asset. The social is the distribution. Same logic I use everywhere else — build the thing once, point every channel at it.
#BuildInPublic